This document discusses identifying your "why" for starting a virtual assistant business. It emphasizes that having a strong why is important for staying motivated on difficult days. It prompts the reader to think about their goals and reasons for wanting to start a VA business, such as wanting more flexibility, freedom or time with family. The reader is asked to answer questions about their goals, reasons for starting, and vision for their business in a year. They are also encouraged to create a virtual vision board highlighting their reasons and revisit their why each month.