2. Creating a content calendar
HOW TO STAND OUT IN MARKETING
Once you divide your days up and dedicate a theme for each day, it's easier to
create and schedule out content.
YOU DO NOT NEED TO POST ON INSTAGRAM EVERY DAY!
Most of your time should be spent engaging with other people in the VA
community and on your ideal client's pages.
3. Engagement
Engagement is super important. Create valuable content and spend at least 15-30
minutes/day engaging. Once you have your first few clients, you can slow down
on social media, because most of your clients will come from referrals, but it's a
great idea to always have a presence and post at least once/week (if this is your
preferred marketing style)
ENGAGING ON SOCIAL MEDIA
4. Structuring your week and content
Monday- Motivational Monday/Engagement Post
Tuesday- Educational Post, suggest a tip for your ideal client. If you are a virtual assistant that
wants to work with real estate agents, share a tip that could help them be more efficient or
enhance their business.
Wednesday- Share a picture of yourself and how you help others. (SALES POST)
Thursday - Informational Post (Share a fun fact about the industry of your ideal client and what you
can do to help them)
Friday - Friday Introductions/Fun Facts/Informational/Fun post. Share a picture of yourself and
what you plan to do going into the weekend.
5. Content Format
Most of your content needs to be informational and providing value to your ideal client. You want
to set up your page to when someone comes to it, they say "wow, this person seems like they
could really help me!"
Your content should be a mix of Informational & Educational. Be sure to include a call to action in
some of your posts and invite your followers to schedule a discovery call with you to learn more
about how you can help them in their business.
6. Content Ideas
Introduce yourself, share about your background
#FridayIntroductions
Share tips on organization (write down everything you know about being organized and share that)
Share how you can lighten someone's load by onboarding their clients
Share tips about how you tackle your to-do list
Share your morning routine
Share why you wanted to start a VA business
Fill in the blank engagement questions (My favorite movie to watch after a long day is ______.)
