With more and more advanced integrations being possible for WooCommerce the ability to automate your online store and increase your sales productivity is only few clicks away. Automating processes like lost cart recovery, discounting, lead tracking, referral programs and reviews will have a direct impact on your ROI. With automation you can take a more hand offs approach to managing your store so you can put more focus on growing your business. In addition to having more time automation can also help you squeeze every last sale from your website with techniques such as lost cart recovery, exit intent, dynamic re-marketing and intelligent discounting. According Nucleus Research, businesses that use automation on average see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Imagine what this could do for your business. Take the next step to growing your business and use the tools available for WooCommerce to make automation a reality. This talk was given at WordCamp Dublin on October 15th, 2017 by Kevin Lydon. Kevin is the Co-Founder and Director of Green T Digital, a Dublin based Digital Agency. To learn more please visit greentdigital.com.

1. Are you leaving money on the table?
Increase your ROI with automation
and get the most out of WooCommerce

2. 2
Kevin Lydon
I am the co-founder and Director of GreenT Digital. I started building
websites 20 years ago at the tender age of 15. As the years and
technology progressed it led me toWordPress in 2007. Since then I’ve
profoundly proficient in the open source platform, developed well
over 100+ sites, integrated dozens of systems toWordPress
@greentdigital
#greentautomates

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What is Marketing Automation?
Automating repetitive tasks such as emails, social media, and other website actions.
Be in constant contact with your customers and
prospects even while you sleep.
Email Marketing
Know exactly what campaigns are working and where
your real source of income is coming from.
Creating a re-marketing and discounting strategy that
delivers discounts to the right people and the right
time.
Create lead capture forms that increase your list size
and segment them for highly targeted messaging.
Get the most out of your list and your website traffic by
driving more conversions.
Keep your customers coming back for more and spread
the word about your business.
List Building
Dynamic Lead Tracking Conversion Optimisation
Intelligent Discounting Customer Retention

4. 4
Automation and Ecommerce
Ensure that your business is engaging and re-engaging with your customers at all times
Ecommerce is
WordPress22%
Companies using
automation49%
Increase in sales
productivity.14%
Revenue comes from
current customers50%

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More Stats!!
Revenue from non
generic email75%
Increase in Upsell
opportunities58%
Reported increase in
sales revenue34%
Companies report it being
essential91%

6. WHY ISN’T EVERYONE AUTOMATING
THEIR BUSINESS?

7. 7
Steps to Automating WooCommerce
Grow your sales by automating communication in WooCommerce
Build a store that passes all the
functionality tests and provides
a seamless user experience.
1. WooCommerce Store
Realistic automation goals
and milestones will help you
stay on track
2. Set Realistic Goals
Time to get creative and
create your content and see
what is really possible.
4. Create Your Campaigns
Test. Test. Test. Get testing
with as many people you
know. Then launch!
5. Test, Test and Launch
Choose your integrations
carefully. They ‘ll make or
break your strategy.
3. Map Out Integrations

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1. WooCommerce User Experience
Just because your store is online doesn’t mean it works.
How easy are your
products to find?1.
Is registering and making
payment simple, secure and
clear?
2.
Are you hiding your
discounts?3.
Are you cluttering your pages
with too much info?4.

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2. Setting Realistic Automation Goals
If you don’t set realistic and attainable goals you are setting yourself up to fail.
What is number one thing you want
to get out of your store?1.
Where do you spend most your time
working on your store?2.
Do you know what your most
profitable lead source is?3.
Where you would like to see your
revenue in 1, 3, 5 and 10 years?4.
How engaged is your customer
base?5.

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3. Integration Makes You Stronger
The key to a great automated strategy is using the tools available to you
Choose the right automation
software.1.
Does the software integrate with
WooCommerce easily?2.
Will you be able to track lead sources
effectively and determine your ROI?3.
What campaigns come out of the box with
the software?4.
What additional integration tools or
software are available?5.

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Possible Integrations
It’s important to choose what is right for you

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4. Campaigns Make Your Life Easier
Everything will start running on autopilot and your ROI will skyrocket
Create a campaign aimed at
rewarding your current customer
base.
1.
Bring people back who abandoned the
checkout process.2.
Offer discounts to people who intend to
leave your site.3.
Segment customers based on engagement to
deliver highly targeted emails.4.
Create customer feedback
systems to automatically generate
you reviews.
5.

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5. Test. Test. Test. Test. Then Maybe Launch.
If you don’t test the system don’t be surprised if it doesn’t work.
Have you gone through every
possible scenario?1.
Have you had other people go through
every scenario? Get your granny involved!2.
Proof read everything 10 times and then
get someone else to as well.
3. Create UAT scripts and give them to your
friends to test.
4.
Have done everything above? Do
it again. Then Launch.5.

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Analyse and Optimise
The job is never ending.You need to see what is working and what is not.
By now you will have found
out without a doubt who
your ideal customer is. Use
that data to find more like
them.
Segmentation Hero
Sleep Well
You have a system that
consistently generates
you ROI while you sleep.
Try something new
Re-word an email, create a
new campaign or try new
landing pages.
Launch
You’ve seen some growth
but not everything worked
like you thought. Surprise!

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Stop The Guess Work
Take control of your WooCommerce store and start automating it today

16. Thank You!
@greentdigital
#greentautomates