Computer skills demonstration. Study on the usage of Facebook around the world.

1. Facebook:
A History and Narrative
COM 3546
Kevin Barrick
Denise Casey, Instructor
24 November, 2018

2. • 7.7 Billion people -- Number of humans on Earth
• 4.2 Billion people -- Number of humans on the Internet
• 2.3 Billion people -- Number of Facebook users
• 50% of the Global Digital World accesses Facebook.
• Facebook has risen in popularity--but what's next?
• ( We Are Social, 2018).
Network Globe [Digital image]. (n.d).
Retrieved from
https://pixabay.com/en/network-earth-
block-chain-globe-3537401/

3. Preview of Main Points:
• Discussion of history of Facebook
– Discussion of global impact of Facebook
• Discussion of the impact of Facebook on business
• Discussion of the impact of Facebook on society
Facebook icon [Digital image]. (n.d.). Retrieved from
https://www.pexels.com/photo/access-app-
application-apps-267399/

4. • Facebook was the most popular SNS in 2018(We Are Social, 2018).
• Facebook pulls a staggering 1.8 billion active users
– Twitter struggles with 320 million active users (We Are Social, 2018).
• With only a decade's pace, Facebook has become a giant.
Facebook like box [Digital image]. (n.d.).
Retrieved from
https://pixabay.com/en/facebook-box-
facebook-like-1334045/

5. Timeline:
• 2004:
• Mark Zuckerburg creates Facebook for university students.
• 2006
• Facebook is opened for the general public.
• 12 million users compared to 2 billion in 2017
• 2007
• Facebook releases the ability to upload and share video.
• Video calling released in 2011
• 2008
• Facebook launches Chat.
• (Facebook Newsroom, 2018).
Mark Zuckerburg [Digital image].
(n.d.). Retrieved from
http://www.nhpr.org/post/mark-
zuckerberg-appears-first-2020-nh-
poll-and-other-stories-week

6. Facebook Goes Global
• India:
– Most Facebook users with 250 million. 12% of total users.
• Thailand:
– 50 million users. 2% of total users.
• Global Internet Penetration Ratio: 53%
– Thailand 82% internet penetration.
– India 34% internet penetration
– (We Are Social, 2018).
Facebook login in different language [Digital image]. (n.d.).
Retrieved from https://www.pexels.com/photo/apps-browser-
business-close-up-479356/

7. FacebookTranscends Age
• Ages of Facebook users range from 13 to 65+
• 8% of users (180 million) between age 13 and 17
• 29% of users (610 million) between age 18 and 24
• 29% of users (610 million) between age 25-34
• 35% of users 35 years or older (We Are Social, 2018).

8. Gender of Facebook
• 56% of users are male
• Between the ages of 18-35, more male users
• After the age 45, more female users
• Country highlights
– Ukraine: 57% female
– Venezuala: 55% female
– Afghanistan: 84% male
– India: 77% male (We Are Social, 2018).
Male and female symbols [Digital image]. (n.d.).
Retrieved from
https://upload.wikimedia.org/wikipedia/commons/thumb/
8/8c/Gender_symbols_side_by_side.svg/340px-
Gender_symbols_side_by_side.svg

9. • Facebook has reached the world
--how does business play in?
Business meeting shake hands [Digital image]. (n.d.).
Retrieved from https://pixabay.com/en/business-
paperwork-deal-agreement-3152586/

10. Usage Statistics:
• Mobile usage
– 21% year-over-year increase
– Mobile advertising revenue made up 91% of Facebook total
revenue.
– 1.74 billion active users
– Mobile users have more interaction with products to be
advertised.
– Mobile users have more time to be exposed to advertisements.
– (Zephoria, 2018).

11. Usage Statistics (cont.)
• Language usage:
– Spanish is the second most used language for 300 million users.
– Hindi, Indonesian, and Portuguese represent 150 million users
each.
• Knowing which language in which to advertise is crucial.
(We Are Social, 2018).
Welcome in many languages [Digital image].
(n.d.). Retrieved from
https://pixabay.com/en/welcome-words-
greeting-language-905562/

12. Business Stategies
• Business Pages
– Not only can businesses advertise, they can also create pages.
– 78% of consumers found a product through Facebook.
– Pages are becoming vital for business growth.
– Paid Media allows a business to promote posts for a charge.
• 25% of pages utilize this feature.
– Engagement rate for organic posts is roughly 10% of page likes.
(Zephoria, 2018).
Business data on tablet [Digital
image]. (n.d.). Retrieved from
https://www.pexels.com/photo/whi
te-ipad-955447/

13. • Businesses have found a niche in Facebook
--What about Society?
Global society [Digital image]. (n.d.). Retrieved from
https://pixabay.com/en/network-society-social-community-
1019737/

14. Impact on Society -- Positive
• Sharing of ideas
– A lack of physical border enables quicker and eaiser sharing.
– Foregoing the physical requirements of space, people can join
groups based on interests and demographics.
• Social Activism
– Personal influence abounds in virtual networking
– The plight of individuals around the world can be known in a
moment (Siddiqui & Singh, 2016).
Two minds sharing thoughts [Digital image]. (n.d.).
Retrieved from https://pixabay.com/en/communication-
head-balloons-man-1991854/

15. Impact on Society -- Positive (cont.)
• Broadened Social Networks
– A user can be a part of a digital society he might not physically be
able to otherwise.
– Social networks now expand to include various cultures,
backgrounds, and languages.
(Siddiqui & Singh, 2016).
Networking of social media [Digital image]. (n.d.). Retrieved
from https://pixabay.com/en/icon-networks-internet-social-
2515316/

16. Impact on Society -- Negative
• Privacy
– Data can be leaked or stolen
– Personal information can be made public
– Privacy settings are perfect
• Misinformation
– False news is easy to spread
– Oftentimes people share first, read later.
(Siddiqui & Singh, 2016).
Identity thief stealing information [Digital image]. (n.d.).
Retrieved from https://pixabay.com/en/identity-theft-internet-
online-2708855/

17. Impact on Society -- Negative (cont.)
• Social Norms Ignored
– Facebook provides a level of anonymity
– Without immediate and strong social behaviour regulators,
harrassment occurs.
– This digital disregard for social norms eventually finds its way into
the physical world's society (Siddiqui and Singh, 2016)
Anonymous man with digital camoflauge [Digital
image]. (n.d.). Retrieved from
https://www.pexels.com/photo/nature-laptop-outside-
macbook-6508/

18. Impact on Society --Youth
• Positive:
– Anonymity provides avenue for youth to seek indiscrimative
help.
– Vast social networks enable exploration into career paths
• Negative:
– Online predators create a potentially unsafe environment.
– Health concerns regarding posture and inactivity.
(Siddiqui & Singh, 2016).
Man on laptop [Digital image]. (n.d.).
Retrieved from
https://pixabay.com/en/hacking-cyber-
hacker-crime-2964100/

19. Review of Main Points
• History of Facebook and its Global Reach
• Impact of Facebook on Business
• Impact of Facebook on Society
• Facebook has attracted the attention of the world in just
over a decade.
Network Globe [Digital image]. (n.d).
Retrieved from
https://pixabay.com/en/network-earth-
block-chain-globe-3537401/

20. Conclusion
• Facebook has infiltrated the business and social worlds.
• Facebook is a great medium for casual communication,
social activism, or business endeavors.
• Facebook is a cultural hub for all languages and countries.
• Facebook continues to entice the world with no end in
sight.
Facebook icon [Digital image]. (n.d.).
Retrieved from
https://www.pexels.com/photo/access-app-
application-apps-267399/

21. References
• “Company Info.” Facebook Newsroom, Facebook Newsroom, newsroom.fb.com/company-info/.
• Cooper, Paige. “41 Facebook Stats That Matter to Marketers in 2019.” Hootsuite Social Media
Management, 13 Nov. 2018, blog.hootsuite.com/facebook-statistics/.
• “Digital in 2017: Global Overview.” We Are Social, 2017, wearesocial.com/uk/blog/2017/01/digital-in-2017-
global-overview.
• “Facebook Users by Country | Statistic.” Statista, www.statista.com/statistics/268136/top-15-countries-
based-on-number-of-facebook-users/.
• “Top 20 Facebook Statistics - Updated November 2018.” Zephoria Inc., 21 Nov. 2018, zephoria.com/top-
15-valuable-facebook-statistics/.
• Siddiqui, Shabnoor & Singh, Tajinder. (2016). Social Media its Impact with Positive and Negative Aspects.
International Journal of Computer Applications Technology and Research, 5(2),71-75