The outcome of Media Project course

1. New IMKE-web and
introductory video
Kersti Toming and Reimo Känd
3rd of May, 2011

2. Aim and Outcome
Aim
* critical over view of current web page
* analyzing the positive and negative sides
Outcome
* introductory video of IMKE program

3. Activity Plan
Week 1-3
Familiarizing with http://imke.tlu.ee
Writing down imperfections, analysis of data
Suggestions for improvements
Week 4-6
Creating a survey
Conducting the survey
Analyzing the survey
Week 7-8
Vision of the new webpage
Storyboard of the video
List of value added extras

4. Activity Plan
Week 9-10
Presentation of initial idea to target group
Making adjustments based on feedback
Week 11-12
Shooting the video
Cutting and processing the video
Week 13
Presenting the final outcome

5. Reality
Familiarizing with http://imke.tlu.ee/imke
Writing down imperfections, analysis of dat
Suggestions for improvements
Drawing a concept map of current webpage
Creating, conducting and analyzing the survey
10 Heuristics for User Interface Design
Drawing a concept map of new webpage structure
Conducting the video

6. Current webpage

7. THE SURVEY
* Conducted via e-mail and SurveyMonkey
* 8 questions, 4 open and 4 multiple choice
* Available from March 28th - April 10th
* All together 15 responses
* Replys both from first year students as well as older
ones

8. 1. When you have/had questions about IMKE and IMKE
related subjects, where do find for answers?
a) ask a fellow students - 12/15
b) contact university’s coordinator - 11/15
c) post the question on IMKE’s Facebook wall - 3/15
d) send an e-mail to IMKE-list - 1/15
e) look the answer from IMKE webpage - 11/15
f) other - 6/15
Other - via Skype or IMKE Skype chat (5 responses),
TLU webpage

9. 2. Do you know about IMKE’s official webpage (http://
imke.tlu.ee) ?
a) yes, and find it very useful and easy to find
information - 6/15
b) yes, have heard and visited few times - 8/15
c) yes, but have not visited - 1/15
d) no - 0/15
Comments
- the student gets relevant info from the webpage, but
still asks for confirmation from Hanna-Liisa (does not
rely on the info on the web).
- relevant info hard to find

10. 3. How often do you visit IMKE-page?
a) once a day - 0/15
b) once a week - 1/15
c) a couple of times per week - 1/15
d) few times per month - 6/15
e) few times per semester - 6/15
f) never 1/15
“ No it is not easy and very useful but I visit it often
anyway - especially in the period some weeks before and
after new courses should start.” = Information
Gap ?

11. 4. Do you find IMKE’s page easy to follow and user
friendly?
a) yes, the page is easy to follow with logical structure
0/15
b) yes, although there are times when finding relevant
information takes time - 7/15
c) no, the page is too discursive - 4/15
d) no, I do not like the structure nor the appearance
at all - 4/15

12. 5. What additional information would you like to see on
the page?
* info about courses available/coming up - 2
* relevant websites about courses (blog, wiki etc.) - 3
* projects happening - 2
* info about students, teachers, alumni - 2
* Up-To-Date info - 3
* straight link to course description
* synced calendar
* personal curriculum
* info related graduation
* done stuff by students
* IMKE courses and curriculum

13. 6. What are the main important issues for you to
be easily found on the page?
* news feed with freshest info - 2
* IMKE curriculum - 4 not easy to find
* teachers and their speciality, contacts - 5
* fellow students
* upcoming events - 2
* link to ÕIS, ASIO, ESTER, FB
* all about courses
course list
schedules - 7
course content - 7 (straight link)
study materials
important deadlines

14. 7. Other comments and remarks
* current webpage does not show what IMKE is about
* not interactive and Web 2.0, appealing to eye - 2
* use existing students and alumni for marketing
* link between formal IMKE-page and IMKE-monster -2
* a page for people
* clearer structure with ONLY relevant everyday info
* now too much linked
* rearrange the sections

15. Concept for new page

16. THANK YOU !