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Facebook vs. Google ad:tech SF 2012
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This deck is from Aaron Goldman's session at ad:tech San Francisco 2012, Facebook vs. Google. This session covered topics including: the difference in ROI for comparable display ad campaigns on Facebook vs. Google, insights into whether it’s worthwhile to create campaigns that run across multiple Google products, and a sneak peek at new ad units and offerings from both companies, presented by customers in the know.
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Facebook vs. Google ad:tech SF 2012
- Facebook vs. Google @AaronGoldman @Kenshoo
- Facebook vs. Google Facebook.com/Kenshoo Plus.Google.com/u/0/116913360207972147879
- You Be the Judge 1. Reach 2. Engagement 3. Formats 4. Targeting 5. Insights 6. Pricing 7. ROI 8. Branding 9. Direct Response 10.Rap
- Round 1: Reach
- Round 2: Engagement
- Round 2: Engagement Click Rate Distribution Between Paid Social and Search Campaigns # of Campaigns Social Search CTR
- Round 2: Engagement Click Rate Distribution Between Paid Social and Search Campaigns # of Campaigns Social Search CTR
- Round 3: Formats
- Round 3: Formats
- Round 3: Formats
- Round 3: Formats
- Round 3: Formats
- Round 3: Formats
- Round 4: Targeting
- Round 4: Targeting
- Round 4: Targeting
- Round 4: Targeting
- Round 4: Targeting
- Round 4: Targeting
- Round 4: Targeting
- Round 4: Targeting
- Round 5: Insights
- Round 5: Insights
- Round 5: Insights
- Round 5: Insights
- Round 5: Insights
- Round 5: Insights
- Round 5: Insights
- Round 6: Pricing
- Round 6: Pricing
- Round 7: ROI Awareness Consideration Intent Purchase
- Round 7: ROI Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
- Round 7: ROI Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
- Round 8: Branding Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
- Round 9: Direct Response Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
- Round 10: The Battle Continues
- Round 10: The Battle Continues SOLO
- Rap Keywords from the Audience • Mobile • Likes and interest • HP • Open graph • Matt Cutts • Conversion • ROI • Sales
Editor's Notes
- Interest vs. Intent
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