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Fastrack Local Search Marketing Webinar


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Webinar presented by Ken Jones, Head of Search for Fastrack Group in Brisbane, Australia, about the benefits of Local Search Optimisation for business.

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Fastrack Local Search Marketing Webinar

  1. 1. Welcome to the WebinarPresented byAdrian CarusoCEO - Fastrack GroupKen JonesHead of Search – Fastrack GroupLocal Search MarketingHow To Make It Work For You
  2. 2.  Established since 2002 – 11 years Australasia’s leading travel, tourism and hospitalitydigital marketing and business improvement firm Offices in Sydney, Brisbane, Auckland Over 150 years of combined experience in teamWho is Fastrack Group?
  3. 3. Some of our clients....
  4. 4. Webinar Agenda1.Local SearchMarketing2.Q&A Session3.Special Offer
  5. 5. About Ken JonesWorking in Online Marketing & SEOsince 2007Specialising in Local SearchOptimisation for SMEs across the UK& AustraliaFirm Believer that all SEO & OnlineMarketing should be about getting“Results NOT Rankings”@TheKenJones @TAFastrack #fastracklocal
  6. 6. What is Local Search?Keyword + Locatione.g. bribie island accommodation
  7. 7. What is Local Search?OR… Keyword + “Local Intent”e.g. taxi or pizza
  8. 8. Two Sides of the Local Search CoinSearchesFOR aspecificlocationSearchesIN aspecificlocation
  9. 9. How Are Local Results Displayed?LocalResults onGoogleDesktopSearches
  10. 10. How Are Local Results Displayed?Google Maps Search Results
  11. 11. How Are Local Results Displayed?Google SearchAppGoogleMaps AppGoogle+ LocalApp
  12. 12. Where Does The Information Come From?Google + Local(formerly Google Places)
  13. 13. Finding & Claiming YourGoogle+ Local
  14. 14. Finding & Claiming YourGoogle+ Local PageClick“more info”
  15. 15. Finding & Claiming YourGoogle+ Local PageClick“Manage thispage”
  16. 16. Finding & Claiming YourGoogle+ Local PageSign in with yourexisting GoogleAccount (or createa new one)Fill in your business’details so thatGoogle can send youa verification codeThen…
  17. 17. Finding & Claiming YourGoogle+ Local PageWait…
  18. 18. Finding & Claiming YourGoogle+ Local PageFollow the instructions to verify your business listing
  19. 19. Updating Your Google+ Local PageOnce verified you can• Add Photos of Your Business• Update Additional Details like Opening Times orContact Details• Tag Relevant Keywords to Describe Your Business’Products or Services
  20. 20. Updating Your Google+ Local PageN.A.P.NameAddressPhone Number
  21. 21. Updating Your Google+ Local PageLink Your Google+ Local Page to Your WebsiteAnd Vice Versa
  22. 22. Local Search Ranking FactorsDISTANCE RELEVANCEPROMINENCE
  23. 23. Local Search Ranking FactorsReviews
  24. 24. Local SEO For Your Website• Keyword Relevance• Local Place Name In Page Titles• Phone Number in Text (not an image)• Business Address in Text(bonus points for markup)• Links from Relevant Local or IndustrySites
  25. 25. Local SEO For Your WebsiteNon-Linking CitationsMentions for your business name andaddress without links to your websitee.g. Local Business DirectoriesN.A.P.
  26. 26. What About Social Media?Users can “check in” at your business’ location and inmany cases these signals are indexed by GoogleThe more check ins you have, the more “Prominence”your business is given by GoogleThey’re also good Word Of Mouth Marketing for you
  27. 27. What About Social Media?Maintain Your Facebook Page• Make sure your details are correct (N.A.P.)• When users check in with Facebook they are giventhe option to also “Like” your page• Public Pages are indexed by Google
  28. 28. What About Social Media?Claim Your Business On Foursquare• Update your business’ info (Correct N.A.P.)• See who checks in and how often – Rewardregular customers• Link with your Twitter account to get mentionedwhen people check in
  29. 29. Where to start?Services:Full Service Marketing AgencyWebsitesSearch MarketingMobileEmailSocial MediaBranding / Designemail@tafastrack.comCall us1300659 2890800 823 278
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