Webinar presented by Ken Jones, Head of Search for Fastrack Group in Brisbane, Australia, about the benefits of Local Search Optimisation for business.
The Evolution of Money: Digital Transformation and CBDCs in Central Banking
Local Search Marketing Webinar: How To Make It Work For You
1. Welcome to the Webinar
Presented by
Adrian Caruso
CEO - Fastrack Group
Ken Jones
Head of Search – Fastrack Group
Local Search Marketing
How To Make It Work For You
2. Established since 2002 – 11 years
Australasia’s leading travel, tourism and hospitality
digital marketing and business improvement firm
Offices in Sydney, Brisbane, Auckland
Over 150 years of combined experience in team
Who is Fastrack Group?
5. About Ken Jones
Working in Online Marketing & SEO
since 2007
Specialising in Local Search
Optimisation for SMEs across the UK
& Australia
Firm Believer that all SEO & Online
Marketing should be about getting
“Results NOT Rankings”
@TheKenJones @TAFastrack #fastracklocal
6. What is Local Search?
Keyword + Location
e.g. bribie island accommodation
7. What is Local Search?
OR… Keyword + “Local Intent”
e.g. taxi or pizza
8. Two Sides of the Local Search Coin
Searches
FOR a
specific
location
Searches
IN a
specific
location
9. How Are Local Results Displayed?
Local
Results on
Google
Desktop
Searches
10. How Are Local Results Displayed?
Google Maps Search Results
11. How Are Local Results Displayed?
Google Search
App
Google
Maps App
Google+ Local
App
12. Where Does The Information Come From?
Google + Local
(formerly Google Places)
16. Finding & Claiming Your
Google+ Local Page
Sign in with your
existing Google
Account (or create
a new one)
Fill in your business’
details so that
Google can send you
a verification code
Then…
18. Finding & Claiming Your
Google+ Local Page
Follow the instructions to verify your business listing
19. Updating Your Google+ Local Page
Once verified you can
• Add Photos of Your Business
• Update Additional Details like Opening Times or
Contact Details
• Tag Relevant Keywords to Describe Your Business’
Products or Services
24. Local SEO For Your Website
• Keyword Relevance
• Local Place Name In Page Titles
• Phone Number in Text (not an image)
• Business Address in Text
(bonus points for Schema.org markup)
• Links from Relevant Local or Industry
Sites
25. Local SEO For Your Website
Non-Linking Citations
Mentions for your business name and
address without links to your website
e.g. Local Business Directories
N.A.P.
26. What About Social Media?
Users can “check in” at your business’ location and in
many cases these signals are indexed by Google
The more check ins you have, the more “Prominence”
your business is given by Google
They’re also good Word Of Mouth Marketing for you
27. What About Social Media?
Maintain Your Facebook Page
• Make sure your details are correct (N.A.P.)
• When users check in with Facebook they are given
the option to also “Like” your page
• Public Pages are indexed by Google
28. What About Social Media?
Claim Your Business On Foursquare
• Update your business’ info (Correct N.A.P.)
• See who checks in and how often – Reward
regular customers
• Link with your Twitter account to get mentioned
when people check in
29. Where to start?
Services:
Full Service Marketing Agency
Websites
Search Marketing
Mobile
Email
Social Media
Branding / Design
email@tafastrack.com
Call us
1300659 289
0800 823 278