1. How Bulk SMS will help you develop
long-lasting customer relationships
By Dove-soft Pvt. Ltd.
2. Introduction
Your customers are your most valuable asset you must
cherish carefully if you want your business to grow. There
are plenty of ways to establish communication with your
customers, but once you start,
you will soon learn it demands a lot of time and effort to do
it the right way. This is why big businesses need help in
managing these relations.
Customer Relationship Management (CRM) is an
automated process that seamlessly integrate technology
with sales, marketing, customer service and technical
support.
3. Reward your best clients with your special attention
After you identify your most loyal clients and create
internal database, ask them to opt-in for your SMS
marketing (if they haven’t already) in order to be able
to define specific, personalized messages to be sent to
them.
You can organize special campaigns to reward your
best shoppers. This will strengthen their loyalty even
more.
4. The best customer experience comes from the feeling you
care about your clients
Bulk SMS messaging is a great customer care tool. You
can send information and talk to your customers about
all sorts of topics related to your work.
Explain services, send instructions or short
manuals to help them understand your offer,
service or product they are interested in,
help them find directions to your nearest office or
remind them of things that are important to them.
5. Instant feedback
SMS is quick to send, read and reply to. It takes just
seconds for the messages to be sent via a bulk SMS gateway.
This makes SMS the fastest messaging tool available today,
with the highest open rate of staggering 98%.
This is way more than what email marketing is
accomplishing.
This makes Bulk SMS ideal to use for instant feedback on
customer experience, immediately after customer used
some service or made a purchase in your store.
This two-way communication campaign will help you
instantly realize if your customer service is good or
bad. And clients will appreciate the fact that you care
about their opinion. So fast!
6. Keep your customers updated regularly
Once they come to your store and make a purchase (if
they opted-in for your mobile marketing), customers
will expect you to keep them in the loop and inform
them about your special offers, promotions, product
announcements or else.
If they’ve made an order through your e-commerce
site, they will much appreciate to be informed about
their order and delivery status.
Well-timed SMS alerts, sent through wholesale
SMS gateway, will do this job, making both a
customer and you satisfied.
7. Build meaningful conversation
Every well-executed Bulk SMS campaign enables you
to build high-quality interaction with your clients.
Instead of just sending one-way information, you can
start a two-way communication, enabling your
customers to respond to you quickly.
This way your Bulk SMS campaign can even become a
great and useful help-desk service or feedback
collector.
Engage, listen and reply – these are the 3 most
important elements in building long-lasting
relationships with your customers.