1. KELLY J. GREAM
2319 Emerson Avenue
Louisville KY 40205
Home: (502) 409-9323 / Mobile: (502) 727-1977
E-mail: k_j_gream@yahoo.com
SUMMARY
Award-winning BUSINESS EXECUTIVE with an extensive background in SALES, EVENTS,
MARKETING, OPERATIONS and PUBLIC RELATIONS, as well as a record of increasing
revenues, awareness and profits. Proven track record with marketing and selling business-to-business for
(Fortune 500 companies) and a variety of direct consumer, group and tourism markets.
EXPERIENCE
Director of Group Tour Sales 2015 - 2016 Galt House Hotel / Al J. Schneider Company
Louisville, KY
Managed team selling of various segments including entertainment, student and group tour markets. Other
responsibilities ranged from business planning to further development of tourism industry partnerships and
hosting client sales events.
Corporate Marketing Manager 2012 - 2015 Al J. Schneider Company
Louisville, KY
Managed and implemented marketing programs supporting sales efforts for company's hotel properties including
the Galt House Hotel, Crowne Plaza Hotel and Home Supply Mill. Responsibilities ranged from providing
business solutions to increase revenue growth, media awareness within the public sector and tourism industry to
overseeing special events for the Galt House Hotel’s largest event, “Christmas at the Galt House Hotel”.
Areas of accomplishment include:
 Promoted after successfully managing multiple marketing programs.
 Redeveloped local, regional and national tourism partnerships.
 Led efforts to achieve Galt House Hotel's event accreditation in group tour/leisure markets.
Sales & Marketing Director 2008 - 2012 Belle of Louisville
Louisville, KY
Designed and executed annual sales and marketing plans to produce revenue for the Belle of Louisville, Life
Marine Station 10 and the Spirit of Jefferson which support the non-profit organization originated for the
preservation of both historic landmarks and the additional entertainment vessel owned and operated by METRO
Louisville Government. Additional responsibilities included supporting Chief Executive Officer with business
plans and public relation programs.
Areas of accomplishment include:
 Master rebranding of business relationships in major leisure and tourism markets.
 Re-established attraction, hospitality, convention bureau and related industry partnerships.

2. KELLY J. GREAM
Sales & Marketing Director 2005 - 2008 LEO Publications
Louisville, KY
Responsible for sales and marketing direction of the Louisville Eccentric Observer, including management of
Account Executives and Assistant Managers. Directed new business development, sales practices, client services,
market studies and general promotion of all products.
Areas of accomplishment include:
 Sales Team Rebuilding (hiring/training/cultural/development of Assistant Management Team).
 Launched two new annual magazines, BOOM and UR Here Louisville.
New Business Sales Manager 2000 - 2005 Courier-Journal Newspaper
Louisville, KY
Produced and implemented business plans for special sections and non-daily products within the Courier Journal,
including targeting accounts and setting goals for those products. Managed sales team, including the hiring,
raining and supervision of their daily activities. Created and produced special events involving targeted
advertisers and business partners.
Areas of accomplishment include:
 Launched Velocity Magazine in 2003, averaging $3 million in annual sales upon departure.
 Sales Manager of the Year in 2005.
Corporate Account Executive 1991 - 2000 Kinko's Inc.
Louisville, KY
Created marketing plans for business to business sales including identifying targets, cold calling, closing and
developing corporate relationships while servicing clients and developing new business. Opened major accounts,
including UPS, Chevron, Ford Motor Company and Jefferson County School Corporation.
Areas of accomplishment include:
 Built annual client base from 0 to $1 million during tenure.
 Corporate-wide Top 20 Revenue Producer and First Place Top Team Growth Winner.
BUSINESS AND COMMUNITY INVOLVEMENT
Friends of the Waterfront
2008 – Present
Board Member
Louisville Convention & Visitors Bureau
2008 - Present
Tourism & Travel Committees
EDUCATION
Bachelor of Arts in Communications with Associate Degree in Journalism and Business from Indiana University.
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3. KELLY J. GREAM
EVENT EXPERIENCE
Al J. Schneider Company / Galt House Hotel 2012 -2016
 Christmas at the Galt House Hotel
 THUNDER Over Louisville
 Kentucky Derby
 Tourism Partner Events
Friends of the Waterfront 2008 – Present
 Waterfront Wednesdays  Annual Silver Anchor Awards
Belle of Louisville /Spirit of Jefferson 2008 - 2012
 Wharf Summer Events
 THUNDER Over Louisville
 Great Steamboat Race
 Cruise Themed Parties
LEO Publications 2005 – 2008
 Annual Reader’s Choice Awards  Monthly Advertiser Events
COURIER-JOURNAL / VELOCITY Magazine 2000-2005
 VELOCITY Launch Parties
 Fourth Street LIVE Concerts
 Thunder Over Louisville
 Kentucky Derby Event Parties
REFERENCES
Nicole Twigg
Louisville Convention & Visitors Bureau
Vice President of Tourism Development
One Riverfront Plaza 528
401 West Main Street, Suite 2300
Louisville, KY 40202
Direct (502) 560-1477
Email (ntwigg@gotolouisville.com)
Ashley Brauer
Guthrie/Mayes Public Relations
Senior Account Manager Service Parts
545 S. Third Street / Suite 100
Louisville, KY 40202
Mobile (502) 649-3205
Email (Ashley@guthriemayes.com)
Pamela McCallum
Fifth Third Bank
Associate Portfolio Manager, Officer
Friends of the Waterfront President
40 South Fourth Street
Louisville, KY 40202
Mobile (502) 648-7158
Email (pamela.mccallum@53.com)
Jeffrey W. Crowe
General Manager / Visitors Experience
Evan Williams Bourbon Experience
West Main Street
Louisville, KY 40202
Direct (502) 272-2622
Email (jcrowe@heavenhill.com)
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