Unit2 1 typesof-digitaltools

Onboarding Virtual Internship Training for Interior Design Students
Digital Tools –Social Media
Essentials
Unit 2. Lesson 1

Social media post can lead to serious
consequences
Justine Sacco, a PR consultant who once had only 170 Twitter followers,
became one of the most hated people on Earth with a single tweet she
thought was funny.
In 2013, before heading to South Africa, she tweeted, "Going to Africa.
Hope I don't get AIDS. Just kidding. I'm white!"
Tech writer spotted the tweet, retweeted it to the 15,000 followers he
had, and it was all downhill from there. Thousands of people were
outraged and the hashtag "#HasJustineLandedYet" started trending
worldwide.
Eventually, Sacco was fired from her position at IAC.
13 people who got fired over a single tweet https://www.businessinsider.com/fired-over-a-tweet-2015-5

Social Media and you
1. Which social media do you use?
2. What are the benefits of social media?
3. What are the disadvantages of social media?
4. How is social media different from conventional mass media ?

Risks, characteristics of social media
Social media is used in various contexts (i.e. branding, political campaigns,
disasters response, etc.)
Social Media often spreads misinformation
It is up to the users to verify the reliability of the information
Before sharing any information, be careful not to spread misinformation or
unverified information

Quick video Dos and Don'ts

Social Media Policy
A set of rules/ a guideline for members of the organizations in the
use social media, often in cases of publicity, information exchange.
Example of Social Media Policy by Intel
https://www.intel.com/content/www/us/en/legal/intel-social-
media-guidelines.html

Introduction-- Excerpts of Example
Company Social Media Policy -Preface
Example Company actively uses various social media and encourages
students, faculty and staff to use it with the aim of building continuous
relationships with users on the Internet by widely disseminating various
activities and initiatives to society.
On the other hand, various troubles have arisen in relation to social
media, and careful attention is required when using it.
Therefore, in order for our employers to appropriately use social media
and use it effectively and safely, The Example Company aims to provide
education and training opportunities for students, faculty and staff on
social media use, formulate guidelines, promote active information
dissemination based on the sound use of social media, and contribute to
the development of the information society.

Example Company Social Media Policy
Guidelines for Use
1.Compliance
Based on your awareness as a member of the Example Company, please
comply with relevant laws and regulations and be careful not to infringe
on the moral rights, property rights, and other rights of others when
using social media or disseminating information based on it.

2. Principles of Remarks on SOCIAL MEDIA
Please observe the following principles when making remarks
using social media.
• Always be responsible for what you say, and do not speak
out of dignity or common sense.
• Please acknowledge the existence of opinions with different
values and try to speak calmly and objectively.
• Respect and do not violate the rights of others (such as
honor, privacy, or copyright).
• Please comply with the terms and conditions of each social
media service.

3. Accurate information transmission
On social media, always try to send the correct information. Please check
the validity of the information to be transmitted and the provenance of
the source and try to transmit and transmit false and uncertain
information.

6.Protection of personal information and privacy
When registering and publishing your own personal information, please
carefully consider the contents of the services you use before doing so.
understand that information once transmitted on the Internet, including
photographs, etc., is stored, reprinted, and cannot be completely deleted.
When transmitting personal information or privacy-related information
of others, or when publishing photos and videos of others, please obtain
the consent of the person in advance.

7. Copyright Protection
When using other people's texts for reprint or remixing, please do so in a
manner that is legally recognized under the Copyright Act.
In principle, copying photographs and images taken by others and
publishing them through social media without permission is in violation
of the Copyright Act. Especially if it is a photograph or an image
published on the net, please note that the point is the same.

Type: Social networking services
Examples: Use Case:
You use Linkedin to showcase your
skills, interests in advancing career in
order to connect with people or follow
your favorit companies posts on Linkedin.
What is:
an online platform that people use to build social networks or social relationships with other
people who share similar personal or career interests, activities, backgrounds or real-life
connections.
Linkedin
Facebook

Type: Instant Messaging App
Examples: Use Case:
Your colleague send you text
message via WhatsApp about an
urgent question to see if you can join
the online team meeting this
afternoon.
What is:
Instant messaging is a set of communication technologies used for text-based communication
between two or more participants over the network that happens in real-time, allowing
immediate receipt of acknowledgment or reply.
Messenger

Type: Video Sharing apps
Examples: Use Case:
Your colleague recorded a video
footage intended for restricted
members of the team to access the
content via Youtube url.
What is:
Online video platforms allow users to upload, share videos or live stream their own videos to
the Internet. These can either be for the general public to watch, or particular users on a
shared network.
Vimeo
Youtube

Type: Micro-blogging application
Examples: Use Case:
Your collegue ask you to check out
the latest post from a Twitter
account of a particular store to see if
they have relevant announcement.
What is:
Microblogging is an online broadcast medium that exists as a specific form of blogging. A
micro-blog differs from a traditional blog in that its content is typically smaller in both actual
and aggregated file size
weibo
Twitter

Type: Blogging applications
Examples: Use Case:
Your company president publishes
a blogpost once in a while to let
people know what he is doing
lately .
What is:
A blog is a informational website published on the World Wide Web consisting of discrete,
often informal diary-style text entries called posts.
Wordpress
Medium

Type: Video conferencing apps
Examples: Use Case:
afternoon.
What is:
Webex
Zoom

Type: Remote Document Collaboration apps
Examples: Use Case:
afternoon.
What is:
Liveboard
Google Docs

Type: Email
Examples of web-mail apps Use Case:
You send your CV as an
attachment in a email to an
employer.
What is: Email is a method of exchanging messages ("mail") between people using electronic
devices. Email is commonly used, widely accepted in business organizations. You can send files
along with your emails by using the Attachment feature. You may use any computer device
(laptop, smartphone) to send and receive emails.
Mail (iPhones)
Gmail by Google
❕Recap Unit1 instruction for proper etiquette in email communication

Activity: Select
digital tool to
solve this problem.
Jon started working as an intern at Example Company. Kate has been working
at Example Company for a year where she normally works from 9AM to 5PM.
Kate has shared her Email, whatsapp account, and the phone number at the
office to Jon, and said she can be reached at anytime for questions.
An online team meeting is scheduled tomorrow morning, and both Jon and Kate
will be attending. However, in the evening, Jon notices he cannot find the
invitation link for tomorrow’s meeting.
Select digital tool to solve this problem.

When selecting tools
• Different organization have different norms and preferences in the
use of digital tools.
• Some organizations prefer a phone call over instant messages, or
some other organizations use Slack for most of their
communications.
• When unclear, check with your colleague/ supervisors and
actively ask which tools should be used for a particular purpose
(Examples)
• How should I contact you when I have an urgent question
• May I use Google doc in the online meeting to share meeting minutes?

Social media and employment
• Social media can either help you get a job or cause an
employer to choose someone else.
• Many employers will check out your social media when
considering you for a job, so you need to use it to your
advantage.
• make sure your social media showcases your skills, your
work and information about you to future employers.

Risks of social media
• When deciding what to post on social media you should always ask
yourself “What would an employer think?”
• In a CareerBuilder survey, employers said they refused to hire some
candidates because they found out they did the following things on
social media;
• Candidate posted provocative/inappropriate photos/info – 50 percent
• There was info about candidate drinking or using drugs – 48 percent
• Candidate bad mouthed previous employer – 33 percent
• Candidate had poor communication skills – 30 percent
• Candidate made discriminatory comments related to race, gender, religion, etc. –
28 percent
• Candidate lied about qualifications – 24 percent
More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey https://workology.com/more-employers-finding-
reasons-not-to-hire-candidates-on-social-media-finds-careerbuilder-survey

Benefits of Social Media
One in five hiring managers (19 percent) said they found something that
has caused them to hire a candidate – top mentions include:
• Candidate conveyed a professional image – 57 percent
• Got a good feel for candidate’s personality – 50 percent
• Candidate was well-rounded, showed a wide range of interests – 50 percent
• Candidate’s background information supported professional qualifications – 49
percent
• Candidate was creative – 46 percent
• Great communication skills – 43 percent
Other people posted great references about the candidate – 38 percent
More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey https://workology.com/more-employers-finding-reasons-not-
to-hire-candidates-on-social-media-finds-careerbuilder-survey

Steps to prepare
• Search Yourself – The easiest way for employers to research your online personality is a
simple search on Google and other sites. Try it out for yourself so you know exactly what
they’ll see and remove any digital dirt you wouldn’t want a potential boss to encounter. Some
browsers may save information about you, so search from a public computer to be sure
you’re getting the right results.
• Check Your Privacy Settings – Social media sites change their privacy settings often, and
occasionally this leads to a change in your personal settings. It’s good practice to check in on
the privacy settings for all of your accounts regularly.
• Showcase Your Talent and update – This is your opportunity to provide evidence that you
are as exceptional as your resume says by posting awards and accolades you’ve received,
volunteer activities, accomplishments you’re excited about, etc. Employers often search social
media to learn more about your qualifications or to see that you are well-rounded, so be sure
to put that information front and center.

Additional resources
• Creating LinkedIn account
https://www.linkedin.com/learning/learning-linkedin-2021/set-
up-a-new-linkedin-account?autoplay=true&trk=learning-
course_tocItem&upsellOrderOrigin=default_guest_learning
• Using Facebook for job hunting
https://www.careers.govt.nz/articles/find-jobs-through-
facebook/

Unit2 1 typesof-digitaltools

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