Презентация Аллена Палмера (эксперт, США) на Медиа Курултай 2009

1. Allen W. Palmer, Ph.D.
Fulbright Professor
American University of Central Asia
& Brigham Young University, USA

5. Update:
 Circulation: 2.08 million, steady
 2008 revenue: $35 billion, steady
Strategy:
 Leverage news across new
platforms
 New international
news coverage and
joint partnerships

6. Update:
 International circulation:
420,000 copies daily
 U.S. edition: 150,000 copies
 Steady circulation and revenue
Strategy:
 Profitable on-line news service
 Innovative information
services

7. Update:
 Circulation: 1.9 million, dropping
 Lost 17.5% in last 6 months
 2008 corp. revenue: $6.8 billion
 Profits drop 50% in six months
Strategy:
 Cut costs and staff 3%
 Reduce page size, raw materials
 Wait for recession to pass

8. Update:
 Circulation: 928,000, dropping fast
 Lost 7.2% in last 6 months
 2008 revenue: $3 billion, falling
 Lost $35 million overall in last 6 months,
but circulation revenue increased 7%
Strategy:
 Cut operating costs, staff 10%
 Increase circulation fee
 Introduce fee for online information

10. Allen W. Palmer, Ph.D.
allen_palmer@byu.edu
American University of Central Asia
Bishkek, Kyrgyzstan
Brigham Young University
Provo, UT, USA