Interactive workshop - Bring your own device Looking to generate better quality business leads through LinkedIn...but not sure how it's done? Perhaps you are looking to build your reputation and credibility through your network but need more guidance? If you are a business to business solutions provider, then LinkedIn is an especially good source for discovering leads. HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. During this workshop we will look at: Why your killer headline is worth its weight in gold How your cover picture can paint a thousand words Understand how LinkedIn recommendations can work in your favour to build credibility and reputation Your experience is your brand creator and builder! How to connect to the right people for your business And so much more This is an interactive workshop so please bring your Laptop so we can review and apply the learning to your profile today.

1. LinkedIn
101: Create
a killer
profile to
excite &
expand your
business
network

2. Kay Ridge – ASBAS ADVISOR
Director | Solution Solver at Dash Social

4. YOUR PHOTO HEADLINE WORDS TO
CONSIDER
RECOMMENDATIONS
& ENDORSEMENTS
5 ESSENTIAL
FUNDAMENTALS TO
IMPLEMENT TODAY

5. Creating that Killer Profile

8. Choose the right profile picture for LinkedIn
• It is your business card on LinkedIn
• Choose a profile picture that looks like you and one that you will carry through all of your digital
assets.
• Your image should reflect how you look on a daily basis
• Your face should take up 60% of the frame
• Choose a welcoming expression
• Choose a background that isn’t distracting

9. • By default LinkedIn populates your headline with your job title and current company.
• List your specialty
• Include keywords
• Be concise, creative & include key terms that make it easy for others to define your industry
and your role in it
• Keep your headline to 10 words (120-character limit)
• If you are married (female) place your maiden name as it is also a way for past colleagues to
locate you
• This is your talking section

13. The Summary field also known as The About Section
• What sets you apart from the rest.
• Sum up your biggest attributes, so write a paragraph that
succinctly and convincingly tells the reader why they should keep
scrolling.
• Make it personal, share something like “you are a golf fanatic or
love chocolate”.
• Summary should include include 3-5 sentences that describe:
your years of experience in your industry, your area of expertise,
the types of organizations you've worked with, your skills, and
what you're most known for professionally.
Note: 68% of LinkedIn Members use the platform to reconnect with past business associates.

14. The Summary field also known as The About Section
• Examples
Are you a salesperson using LinkedIn to connect with prospects? Your
summary should speak to your expertise in your industry, and your interest
in helping people achieve results.
Are you a customer success manager using LinkedIn to connect with
customers? Your summary should speak to your expertise in your industry
and your availability for consulting.
Are you a freelance or contract worker hoping to find more work on
LinkedIn? Your summary should state the kind of work you do, how to get
in contact with you, and where you've worked before.
Ref: Hubspot

15. The Summary field should be filled out with 6 of your biggest achievements.
• Add video files, media files or an introduction video
• Use industry specific keywords as this will help you appear higher in LinkedIn searchers
• Proofread your summary and avoid abbreviations.
• Be true to your brand.
• Remember this also where you can have a call to action i.e. provoke a reader to reach out
• Multimedia your work accomplishments

16. Kay Ridge
I am delighted to be an Advisor of ASBAS, it allows me to assist small business owners with an introduction to social media
marketing and strategies at a low cost to the business owner.
My second love is Dash-Social, created from a passion for blending social media and the love of assisting businesses to achieve
maximum exposure through social media.
Social media is about creating connections and formulating marketing strategies.
I typically work with small business, local and regional governments, non-profits, and B2B companies in the manufacturing,
industrial, transportation, financial industries.
The work I do for them has centered around Communications Strategy, Marketing Strategy, E-mail Marketing, Social Media and
Blog Posts and
Website Content.
I have 15+ years of being an Entrepreneur and a full understanding of how business works and the need to gain business on new
platforms.
Social media is your new business card and without it, you are behind your competitors.
Get to know me?
Lifehacker, World Travelled (been to 18 countries) Creative, Connect, Contribute, Stylist, love the colour white, Snow Skiing, Home
Stylist, Chocolate, Netball, Ballet and anything to do with the All Blacks.
Most people do not know that I hate water to either drink it or swim in it.
__________
Want to test before you invest send me an email hello@dash-social.com

21. Do you think they are an Account Manager?

24. Note: Users with 5 skills receive 17 more times reviews than
users who do not list skills and endorsements

30. Your Cover Photo
Your Profile Picture
Create a Bold Headline
Words to consider
Recommendations & endorsements
FACT: Users with complete Profiles
are 40 times more likely to receive
opportunities through LinkedIn
FACT: Only 51% of LinkedIn Users have
100% completed profiles.

31. Discussion
Time

32. NEXT STEPS……
1.Book your 1 to 1 –
https://asbas.rdabrisbane.org.au/kay-ridge
2.Book for the next workshop –
www.asbasrdabrisbane.org.au
3. Look at your digital marketing