Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses.

1. NADAR SARSWATHI COLLEGE OF ARTS AND SCIENCE
THENI
DEPARTMENT OF INFORMATION TECHNOLOGY
WOMEN EMPOWERMENT
PRESENTED BY
G.KAVIYA
II-MSC(IT)

2. SYNOPSIS
 WOMEN ENTREPRENEURSHIP – DEFINITIONS
 TYPES OF ENTREPRENEURSHIP
 OPPORTUNITIES & RISKS
 PUSH AND PULL FORCES OF ENTREPRENEURSHIP

3. WOMEN ENTREPRENEURSHIP – DEFINITIONS
 Women entrepreneurs may be defined as a woman or a group of women who
initiate, organize and run a business concern.
 Schumpeter – “Women entrepreneurs are those women who innovate, initiate or
adopt a business activity”.
 Government of India – “A woman entrepreneur is defined as an enterprise owned
and controlled by a woman having a minimum financial interest of 51 percent of
the capital and giving at least 51 percent of the employment generated in the
enterprise to women.”

4. COMMON FEATURES
1. Most women with small income are likely to become entrepreneurs
2. Women with small facilities are likely to become entrepreneurs
3. A majority of women entrepreneurs are married. With the support of their husband
they accepted entrepreneurship.
4. Most spinsters face difficulties in obtaining financial support to start their
enterprises.
5. A large number of women with little or no education and training enter into the
business field.

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6. Many women become entrepreneurs out of economic necessity.
7. Women’s sincerity and hard work is the cause for sustainability and growth.
8. Women entrepreneurs are security oriented rather than growth oriented
9. Most women prefer stabilization of income and minimization of risk
10. Business enterprises of women lack working capital, this causes low profit margin

6. TYPES OF ENTREPRENEURSHIP
 Small business entrepreneurship
 Scalable start-up entrepreneurship
 Intrapreneurship
 Large company entrepreneurship
 Imitative entrepreneurship
 Innovative entrepreneurship
 Buyer entrepreneurship
 Researcher entrepreneurship
 Hustler entrepreneurship
 Social Entrepreneurship

7. Small Business Entrepreneurship
 This type of entrepreneurship refers to any kind of small business that has been
created by one person, without the goal to expand or franchise.
 For example, if you were planning to open a nail salon, a general store or a taco
truck your goal would be to launch a single store.
 You’d likely plan on hiring local employees or even family members to get your
business off the ground and would need to invest your resources directly into the
business.

8. Scalable Start-up Entrepreneurship
 Rooted in the idea of changing the world, scalable startups focus on how to create
a business model that is both repeatable and scalable (more sales with more
resources).
 From the get go, this style of entrepreneurship begins with the hope of rapid
expansion and big profit returns.
 Many startups have a similar ‘garage to riches’ narrative, beginning with a simple
idea that is brought to life by the tenacity of entrepreneurs with the support of
investors.
 Amazon, Google and Apple are all examples of trailblazing startups that have
changed the world.

9. Intrapreneurship
 Unlike an entrepreneur, who is also the founder, designer and manager of a
business, an intrapreneur is a self-motivated, and action-oriented employee who
thinks out of the box and works as an entrepreneur within a company.
Intrapreneurship is a way that companies can support and encourage employees
that have entrepreneurial spirit.
 For Example, Hosts An Annual 24-hour Hackathon Which Lets Employees
Pursue Innovative Ideas That Will Benefit The Company.

10. Large company entrepreneurship
 Large company entrepreneurship refers to companies like Disney, Google, Toyota,
and Microsoft who have finite life cycles, as in, they keep innovating and offering
consumers new products that are variants around their core product-line.
Imitative entrepreneurship
 Imitation is the best form of flattery, and an imitative entrepreneur (also referred
to as an adoptive entrepreneur) is one who copies what successful innovative
entrepreneurs have previously done, most often with lower financial risks and
limited resources.

11. Innovative entrepreneurship
 Innovative entrepreneurs, as the name suggests, are constantly trying to come up
with the next big thing. If you have groundbreaking ideas of how to start a
business or specific services and products that can become business ventures, you
might be an innovative entrepreneur.
Buyer entrepreneurship
 You’ve probably heard the saying “money makes money”, and for a buyer
entrepreneur this definitely rings true. Instead of figuring out how to raise money
for a business, a buyer entrepreneur purchases either a developing or well-
established company and helps them thrive.

12. Researcher entrepreneurship
 Researcher entrepreneurs rely on facts, data and the belief that with the right
preparation and knowledge will be more likely to succeed. If this sounds like you,
this is exactly what research entrepreneurship is all about—a great business idea
paired with academic research, and an understanding of how to stretch limited
resources to the max.
Hustler entrepreneurship
 Don’t let the name throw you off, a hustler in business refers to a self-starter, a
highly motivated person who is driven to succeed. This type of entrepreneurship
style grows directly from the entrepreneur, who must be confident, fearless and
have rigorous work ethic.

13. Social Entrepreneurship
 Social entrepreneurs are innovators whose main goal is to create products and
services that both benefit the world, and make money. Social entrepreneurship
relates to nonprofit, for-profit, or hybrid companies that are committed to social or
environmental change. Some examples include educational programs,
microfinance institutions, and companies that provide banking services in
undeveloped countries.

14. OPPORTUNITIES & RISKS
RISKS
 Higher costs of raw materials as they become increasingly scarce.
 Increasing difficulty securing finance or higher costs of capital for companies with
high impacts and dependencies on natural capital.
 Reputational risks as the issues become more widely understood.
 Fines, associated with increasing regulation, for businesses that are unprepared.
 Water scarcity and quality affecting business operations in various supply chains.

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OPPORTUNITIES
 Considerable growth of sustainably-sourced commodities.
 Better decision-making for long-term business viability.
 A positive response from consumers.
 Competitive advantage for early adopters.
 The creation of new markets based on valuing the services – and not just the
products - provided by nature.
 A better outcome for business and the planet.

16. PUSH AND PULL FORCES OF ENTREPRENEURSHIP
 What are pull forces?
 Pull forces are driven by a desire to attain a certain result. This could be to gain
financial success, to have more influence in the community or continue family
tradition. This desire is internal, as the individual has a strong pull reach their
goal.
 Another example is an athlete with the desire to be the fastest in their race. This is
an internal desire as they have a strong pull to reach their goal.

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 Entrepreneurs have a desire to solve a problem and provide something innovative
to the community. Individuals who have a desire to reach their entrepreneurial
goals have a strong motivational pull force. This is because they have an internal
desire to achieve these goals, which motivates them to put this desire into action.

18. What are push forces?
 Push forces are the complete opposite to pull forces. They are a desire to avoid a
certain result. Avoiding unemployment, job dissatisfaction, and family pressure
are examples of push forces. This desire comes from external factors, as
individuals strive to avoid unwanted results.
 Another example is a student studying for their exam. They have a desire to avoid
failing the exam. The student is pushed to study to avoid the unwanted result of
failing.