Final project for my advertising class.

1. Google is the company I chose to do my digital strategy
for.

2. Google
Google is an American multinational corporation
specializing in Internet-related services and products.
These include online advertising technologies,
search, cloud computing, and software.

3. Target Audience
Being that google is available
virtually anywhere, it is hard to
pinpoint exactly who the target
audience is, however our target
audience will be diverse internet
users.

4. Marketing Campaign
Specific activities designed to promote a product, service or
business. A marketing campaign is a coordinated series of
steps that can include promotion of a product through
different mediums (television, radio, print, online) using a
variety of different types of advertisements. (www.investopedia.com/terms/m/marketing-campaign.
asp)

5. My Marketing Campaign
You rarely ever see google advertised I plan to
change that.
I want to use different social media platforms, such as
facebook, twitter, and have ads on pandora.

6. Key Performance Indicators
Key performance indicators (KPIs) evaluate the success of
an organization or of a particular activity in which it
engages. Often success is simply the repeated, periodic
achievement of some levels of operational goal , and
sometimes success is defined in terms of making progress
toward strategic goals

7. My KPIs
My KPI for my campaign would be for my advertisements to come out right
after the new year, the second week of January.
My goals would be to have 20 percent more people use google as their number
one search engine. To measure my campaign I will set up different times to
check in and see our progress.
I will have different goals in for each check point and I will see if we can reach
those goals.
For my campaign to be a success I would hopefully have reached all the goals I
have set for the company, and then the final goal of increasing googles use of 20
percent.

8. My budget
For twitter my budget will be $1,500. Facebook will be
$2,500 and pandora will be $1,000 per month. I plan
to run my ads for 3 months so over all the budget I
would need would be$5,000.
According to (http://www.contentfac.com/how-much-does-social-media-marketing-cost/)
twitter ads cost $1,000-$2,500 per month and
facebook ads cost $2,500-$5,000 per mont.

9. I would also utilize the social media aspect of the campaign
by teaming up with companies or sponsors who have a lot
of followers so more people view my advertisements.
For my campaign to work I would need people to see it and
then try it out. More people would have to switch from
their go to search engines like yahoo, or bing to google. My
advertisements would have to hit my target audience and
sell it to them.

10. Questions, Comments.
Thank you for your time, feel free to ask any
questions or give feedback!