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How do you recruit and engage alumni volunteers around the world from the comfort of your office
- 1. How do you recruit and engage alumni volunteers around the world from the comfort of your office?
- 2. Poll
- 3. Presenters Kati Reusche Associate Director International Alumni Networks Boston University Kirsten Lundeen Director Strategic Alumni Engagement Boston University
- 4. How do you recruit and engage alumni volunteers around the world from the comfort of your office? 1. FIND volunteers with the right skills, motivation and attitude 2. TRAIN them on an ongoing basis 3. SUPPORT and RETAIN them 4. STEWARD your volunteers in all corners of the world
- 5. Boston University • Private research university • 33,400 students • 23% of the 2013 freshman class are international students • 307,000 alumni worldwide • 11 FTE volunteer managers
- 6. Boston University- Top Countries of Residence
- 7. Boston University- Top Countries of Residence
- 8. Assistant Director Recent Graduate & Student Programs Kassandra Gove Volunteer Management Pipeline
- 9. 1. FIND AND SELECT
- 10. Assistant Director Recent Graduate & Student Programs Kassandra Gove Screening Volunteers Resume and Motivational Statement Interview
- 11. The Doer The Benefactor The Advisor The Socializer Who Are Our Alumni?
- 12. Assistant Director Recent Graduate & Student Programs Kassandra Gove Alumni Volunteers • Serve as contacts and resources • Field career-related questions • Support events in their region with time, talent and treasure • Assist the logistics with events in their cities
- 13. Addressing the Changing Needs of Your Volunteers Turnover Life Milestones Communication Vehicles Changing Leadership
- 14. 2. TRAINING
- 15. Assistant Director Recent Graduate & Student Programs Kassandra Gove Training Training manual In-person visit Periodic/Regular communication Electronic newsletter Webinars
- 16. Assistant Director Recent Graduate & Student Programs Kassandra Gove Shorten the Virtual Distance Give them the big picture: AR Updates State of the School/ University Recent Events/News Thank you!
- 17. Assistant Director Recent Graduate & Student Programs Kassandra Gove Shorten the Virtual Distance Great way to connect regularly and informally Know what’s going on in their lives Get to know their interests and connections
- 18. 3. SUPPORT & RETAIN
- 19. Assistant Director Recent Graduate & Student Programs Kassandra Gove Keeping Alumni Current Is the experience at the school/ university still the same as what your alumni experienced?
- 20. Assistant Director Recent Graduate & Student Programs Kassandra Gove Sharing Best Practices Exchange with International Volunteers for Best Practices
- 21. Assistant Director Recent Graduate & Student Programs Kassandra Gove Expecting the Unexpected Customs & Cultures Dietary Needs (and Fads!) Permitting The Disappearing Volunteer The Vanishing Location The Pop Up Road Block (riots, shows, presidents) The Midnight Conference Calls Google is NOT Global Overselling of Interest Making Sense of Dollars & Lire & PayPal
- 22. 3. STEWARD
- 23. Assistant Director Recent Graduate & Student Programs Kassandra Gove Stewardship From Afar Feature volunteer stories Award & Recognize Small token of gratitude Personalize your thank you
- 24. Assistant Director Recent Graduate & Student Programs Kassandra Gove Questions?
Editor's Notes
- How many of you are in an alumni relations office with more than 3 staff who work with alumni volunteer? How many of you are work with volunteers outside of the US? How many of you are from independent schools? How many of you are working with parents as volunteers?
- FTE = full time employees
- With limited staff resources, you have to dedicate yourself to your top networks. What do you do for secondary and tertiary markets? Kati – speak to international ambassadors Kirsten – speak to online engagement strategies
- With limited staff resources, you have to dedicate yourself to your top networks. What do you do for secondary and tertiary markets? Kati – speak to international ambassadors Kirsten – speak to online engagement strategies
- Prospect Management pipeline adopted to Volunteer Management
- Kirsten – How are we finding them Kati – resume, motivational statement, interview, from development partnership What is their experience at the university? How much time can they commit? How connected are they to other alumni? What is their motivation to get involved?
- How do you utilize alumni for different purposes. Multiple roles beyond the traditional alumni club president model. The Doer, The Benefactor (access, candor, brand, money), The Advisor, The Socializer
- 4W – wisdom, wealth, work, and witness (Kirsten) Kati – address international specifics – currency, culture, language, religion, holidays, city dynamics and laws, customs!
- Poll: other examples of ways you are training? Networks volunteer guide (consider Bitly)
- We talked about communication vehicle differences earlier Kirsten – Look into your crystal ball (in 5 years, you’re going to want to have twitter handles) Kati – spy opportunities and interactions. Istanbul cat adoption personal example. Other tools like Evertrue, LinkedIn, Hootsuite
- Kati – Thailand Following up on that: what’s different? Careers? Family? Interactions? What does a person who attended college 20 years ago and hasn’t been back to campus since have in common with your institution today?
- Google + Example Meet Ups LinkedIn Groups ALF/webinars
- Tokens mean something very differently to someone disconnected from campus; Recognize globally as a cultivation tool for others; Can still have a personal touch; Timliness is critical because you don’t have face-to-face opportunities.
- Tokens mean something very differently to someone disconnected from campus; Recognize globally as a cultivation tool for others; Can still have a personal touch; Timeliness is critical because you don’t have face-to-face opportunities.