Success story from Amazon with CRM strategy

1. How Do They Do It?
Amazon's CRM Success Story

3. Top 5 ways Amazon uses CRM
Tailored offers and promotions
set up an account- Why?
→ smoother & more personalised experience
→ get recommendations based on interests
tap back into what you like & sell - ongoing basis (likes of Apple and Uber)

4. Personal data collection and storage
Amazon’s CRM stores your personal and payment details
→ easier for you to purchase
→ order with one click
Top 5 ways Amazon uses CRM

5. Recommendations
→ check out what people view & bought
→ offer these temptations without pressuring the customer
Top 5 ways Amazon uses CRM

6. Customer support
can deal with issue you might have as an Amazon customer through your account
→ more satisfied customers
Top 5 ways Amazon uses CRM

7. Evolution of services
CRM has been influential in the growth of its services
→ invention of the Kindle - unique book suggestions
→ Amazon Prime Video - offers handpicked film & TV choices
which wouldn’t be possible without CRM
Top 5 ways Amazon uses CRM

8. https://www.expertmarket.co.uk/crm-systems/amazon-crm-case-study