Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
Sales conversion, interaction design, and copywriting go hand in hand. There are many tricks a web designer can utilise to convey a certain message effectively and with clarity. A smooth user experience in, for instance, a sales funnel of your website can work both ways: it can greatly boost sales and make the user more confident when comparing and buying products or services.
In this presentation we introduce a 10 Points Conversion Plan with tips for enhancing your online product page and sales funnel. The points are inspired on Aartjan van Erkel's book "Verleiden Op Het Internet" (loosely translated: 'Seducing on the internet'). The plan consists of the following points:
1) Remove unclarity
2) Show USP's
3) Increase your reliability
4) Guide the user to the call-to-action
5) Use good hyperlinks
6) Limit choice to avoid losing the user
7) Shortage sells
8) Losing stimulates more than winning
9) Use labels in a concrete way
10) Write clear text
In the presentation we draw inspiration from web sites like those of Simyo, Wunderlist, Square, Notable, Rdio, and Zelf.
Read the full article on: http://www.sodastudio.nl/kennis-ideeen/conversie-cheat-sheet
Login to see the comments