How to Build A Winning Landing Page

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How to Build A Winning Landing Page

  1. 1. HOW TO BUILD A WINNING LANDING PAGE By Laura Herman
  2. 2. LANDING PAGE TEMPLATE www.ecommercepro.co.il
  3. 3. 1. Banner and Main Headline 2. Secondary Headline 3. Video 4. Lead Generation 5. Call to Action 6. Important Attributes 7. Social Proof www.ecommercepro.co.il
  4. 4. 1+2 BANNER, MAIN AND SECONDARY HEADLINE www.ecommercepro.co.il The starting point of a marketing campaign often revolves around defining a point of differentiation. What is it about your product or service that sets it apart from the competition?
  5. 5. On your landing page, this should be delivered using a combination of these page elements:  Main headline - clear and explanatory  Secondary headline - provides clarification about main headline and is used to allow the main headline to be short and punchy  A Great Image - the visual representation of your offer www.ecommercepro.co.il
  6. 6.  Video is the most compelling way to showcase your product. It gives customers an extra push to look further into the product. • 3 VIDEO www.ecommercepro.co.il
  7. 7. 4 LEAD GENERATION  It’s common for the main purpose of your landing page to be lead generation.  Usually this will involve asking the visitor for their Name and Email in exchange for some sort of freebie  Keep the form as short as possible and include a privacy statement near the button or email address field. www.ecommercepro.co.il
  8. 8. 5 CALL TO ACTION  This is what we ask visitors to do, clearly and temptingly.  The CTA is displayed at least once in a visually distinct, centralized, and obviously button.  Orange , yellow or red colors help to catch the viewer’s eye. www.ecommercepro.co.il
  9. 9. 6 IMPORTANT ATTRIBUTES Explain what problems the product can help solve. This should include:  Features –cool things about the product  Benefits – how the features will help the visitor  Pain points – how the features will help the visitor avoid misery www.ecommercepro.co.il
  10. 10. SOCIAL PROOF Display evidence of social validation:  A list of customers  Press mentions  Partners logos  Testimonials www.ecommercepro.co.il
  11. 11. Do you have any question regarding this topic? Contact me at: laura@ecommercepro.c o.il www.ecommercepro.co.il

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