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Video as a Marketing Tool

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Breakout session at Experience Inbound 2015: Debunking the Myth That Video Takes a Lot of Effort

*These slides had a lot of video examples that aren't viewable on Slideshare.*

Published in: Marketing
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Video as a Marketing Tool

  1. 1. Video as a Marketing Tool @eliseramsayElise Ramsay
  2. 2. less this
  3. 3. more this
  4. 4. People think of video as its own beast.
  5. 5. it’s just one piece
  6. 6. Humanize Show Explain Feel
  7. 7. “What videos should I make?”
  8. 8. “Would a video help achieve this goal?”
  9. 9. Humanize Show Explain Feel
  10. 10. Humanize Show Explain Feel
  11. 11. webinars
  12. 12. 36% increase in CTR video thumbnail in webinar email increases CTR at least 20%
  13. 13. video voicemails
  14. 14. Suddenly you're a real person, not just a name in an email.
  15. 15. + open rate 14% + CTR 3% 84% engagement 69% re-watch
  16. 16. Humanize Show Explain Feel
  17. 17. landing pages
  18. 18. human product explainer videos increased conversion by 35%
  19. 19. pricing page: with video: control test
  20. 20. pricing page: with video: +14.9% conversion control test
  21. 21. Humanize Show Explain Feel
  22. 22. personalized content
  23. 23. time for some easy wins!
  24. 24. Custom thumbnails: 35% Increase In Play Rate
  25. 25. Custom player color: 19% Increase In Play Rate
  26. 26. Never fade to black
  27. 27. Add an email collector:
  28. 28. Or a call to action:
  29. 29. wistia.com/communitywistia.com/library
  30. 30. bit.ly/highrollervideo bit.ly/DIYvideostudio Amazon Gear lists! (Take a picture of this, yo) High Roller: DIY Budget:
  31. 31. video is about building trust
  32. 32. Now is the time to get ahead of the curve with video.
  33. 33. @eliseramsay Hit me up: elise@wistia.com Ok, bye!

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