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- 3. Specific events – 1 st Home stand
- 4. First in series leading up to an event
- 12. Secret Sales
Editor's Notes
- So creating lists for specific groups was discussed. These would be either for specific demographic or special grouping for particular product lines.
- Example of using other collection vehicles in an attempt to bolster ETM list population.
- Go out and play video separately
- Decided to run promotional campaign during the football season. Email blasts went out to our Beaver Gear members each Thursday preceding the Saturday game. Loss of concession contract with Athletics. Direct competition with new outside vendor. Going head to head with competitor on game day.