Kate Rand introduced herself as the director of operations at Beyond, a 200-person experience and service design firm. Beyond has focused on diversity and inclusion, hiring over 50 people in the last year from a variety of backgrounds. Common misconceptions about mental health were discussed, as well as the pressures in the creative industry that can impact wellness. Beyond promotes a philosophy of "total wellness", considering both mental and physical health. They offer programs like A Better Tomorrow to reduce stigma and support employees.
5. In one year, we’ve been
shortlisted for more than
8 awards, hired over 50
people, interviewed over 600,
opened our doors to
children, dogs and drag
queens and thrown over 52
inclusive socials, taken on
1 extra floor and introduced
agile HR
7. To remove exclusivity and barriers, and encourage
new thinking and perceptions, in a space of
belonging.
Diversity and Inclusion
at Beyond
It is not about race, gender or age, it is about
people. And without our people being their most
creative and innovative selves, we are nothing.
9. 3 Common
Misconceptions
Mentally ill or mentally
healthy
Mental health is a sign
of weakness
People with mental health
needs can’t hold down jobs
01
02
03
10. Workplace wellbeing
The creative industry can be a competitive and
pressurised environment
66% are stressed by their work
x5 more depressed in tech than the UK average
52% have suffered anxiety or depression at some point
13. A Better Tomorrow
Breaking down the taboos around mental health
Repositioning the sickness allowance as wellness days
Training mental health first aiders
A Better Tomorrow used to help people share experiences in a
non confrontational way
15. Need to cater to different lifestyles and needs
Demanding and growing freelance mindset
Embrace the 1.9+m women in the UK who are carers
Lifestyle diversity
No one size fits all
17. Financial Wealth
The creative industry can be a competitive and
pressurised environment
22% Less engaged at work
41% More absent
27% Less productive at work
18. Financial Wealth
The financial stability of your employees can massively impact
their wellness
Nudge theory for Pensions (UK) & 6% matched
Season ticket loans
Cashback programmes
Specialist talks
20. Tech and creative industries have higher % of
employees suffering from depression and anxiety
52% of all employees have experience mental
health issues
Wellness is holistic- look at all lenses
Look at repositioning sickness allowances for
instant support
Run a programme like A Better Tomorrow to
instigate healthy discussion
Key
Takeaways
22. Get in touch: belong@bynd.com Get involved: #belongatwork
Editor's Notes
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
The solution:
Flipside is a talent development and exposure programme in the digital sector for young people resident in the boroughs of Newham, Tower Hamlets, Hackney and Waltham Forest who are currently:
Aged between 18 and 25.
Unemployed or underemployed (ie not having enough paid work, or not doing work that makes full use of their skills and abilities).
Not in full-time education or training.
Within this, there is an expectation that 70% of participants will be recruited from groups traditionally underrepresented in the digital industry, including non-graduates, women and non-binary people, people from Black, Asian and ethnic minority backgrounds, and neuro-diverse people.
Led by London’s leading digital agencies, Flipside provides participants with a 3-month, training programme designed to be experiential, practical, collaborative and broad.
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
Problem Statement & Current Realities for the creative sectors talent strategy
Narrow views of diversity
Include facts etc etc
What that means for the future (brexit?)
The solution:
We spent 18 months building a Total Wellness programme which follows a “holistic health” approach. This means that at Beyond there is no delineation between mental health, and physical, and that all are of equal value. The same principles apply for employees’ financial, legal and relationship health. Within this are three overarching themes.
Awareness - A Better Tomorrow: A safe forum for employees to anonymously share their experience of mental health issues, helping to de-stigmatise the issue and make employees feel less alone.
Recognition - Social & Cultural Wellness: We bake wellness into our social strategy. Alongside traditional social events, Beyond has hosted: a panel talk about breaking the taboos of mental health; breathing classes; mindfulness events; yoga classes; volunteering events for charities; a panel on people empowering people; and a lunchtime lecture on neurodiversity.
Prevention - Wellness Days: Beyond’s policy of 15 days paid sick leave is now available for mental as well as physical requirements.
Beyond has spent the last two years developing a series of people-centric D&I toolkits. We call these the Belong at Work frameworks.
These toolkits are designed to ensure that we create a working environment that supports our employee’s diverse needs, which in turn allows them to make their best work for our clients.
We have been repeatedly asked how we developed these toolkits - by small and big players alike. As a result we will be sharing our work in these areas in the form of open source toolkits which can be adopted and iterated upon, so we can all collectively continue to improve and progress.