To lead discussion on art and marketing at ECA Feb 2012

1. As one of my favorite poets, Ezra Pound, once
said, the beef stew cooking on the stove doesn’t
need any advertising. It has advertising. It has its
aroma. You can smell the beef stew on the stove.
But the beef stew in the can has to be advertised.
Somebody has to sell it to you. It can’t sell itself.
Carle Andre 1968

2. “Although the market encompasses more
than the private gallery network, no art
of any significance bypasses the network
because art can only reach its essential
audience - that is private, corporate, and
public collections - through the act of
exchange.”
Rene Gimpel - Art as Commodity, Art as Economic
Power, 2000

3. As they try to guide the development of their
careers, artists attempt to control the
rewards and products. If necessary, they adapt
their products and their marketing activities
(which are part of the production process).
Hans Abbing - Why are artists poor?

4. "the activity, set of institutions, and
processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients,
partners, and society at large."
American Marketing Association - definition of
marketing.

5. "our gallery is a space for creating,
communicating, delivering, and exchanging
offerings that have value for visitors,
stake-holders, artists, and society at
large."

6. “... contemporary art can be understood
primarily as an exhibition practice. This means,
among other things, that it is becoming
increasingly difficult today to differentiate
between two main figures of the
contemporary art world: the artists and the
curator.”
Boris Groys - The Politics of Installation 2010