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Marketing strategy
- 1. Presentation by: kashish jain MARKETINGSTRATEGYOF IPL
- 2. Advertising - Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling - Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service. Public relations - Building good relationships with the company’s various publics by obtaining favorable publicity, building up a good "corporate image", and handling or heading off unfavorable rumors, stories, and events. Direct marketing - Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. MARKETING STRATEGY
- 3. ABOUT IPL 2017 Dates 5April 2017 – 21 May 2017 Administrator(s) BCCI Cricket format Twenty20 Tournament format(s) Double round robin and playoffs Host(s) India Participants 8 Matches played 60 Official website iplt20.com
- 4. Advertising
- 5. Using celebrities – Shahrukh Khan, Priety Zinta, Owners of the Team : Mumbai Indians : owned by Reliance Industries : Loss 16 Crore – Reliance Industries did not emphasize too much of personal selling and hence was not a very popular team. Kolkata Knight Riders - Shahrukh Khan, Juhi Chawla Mehta and Jai Mehta (Red Chillies Entertainment) : Net Profit – 13 Crore – The team was a star even though it lost due to the personal approach given by Shahrukh Khan towards his team and the enthusiasm which made it a star team Kings IX Punjab – Preity Zinta : Net Profit 19 Crore – The team almost won the first Indian Premier League and was a very popular team mainly because of the star presence of Preity Zinta in each match of the team. Personal selling PERSONAL SELLING
- 6. SALES PROMOTION • 15% discount on IPL 8 tickets • 50% discount On vivo IPL 8 tickets Rs. 2100 Rs. 9000
- 7. SPONSOR’S:-
- 8. subject facebook Instagram No. of post per day 2 2-3 Timing of post 12am-12pm 12am-12pm Hash tag - #ipl,#SRHvRPS(match based),#T20 Type Blog Videos,images SOCIAL MEDIA
- 9. THANK YOU