The new Associate in Science in Business Entrepreneurship program launched this week at Miami Dade College. The program was developed through a collaboration between MDC's Idea Center and TheVentureCity, a tech accelerator in Miami. The 2-year program will offer courses on startup strategy, product development, and project management. What makes it unique is its focus on helping students develop their original business ideas, rather than using case studies. Business leaders from companies like eBay, Lyft and Facebook will serve as instructors and mentors. The program aims to provide students an exclusive network and access to seasoned business professionals that could help with future funding and mentoring.

1. Launch of the Week
September 6, 2017

2. Associate in Science in
Business Entrepreneurship

3. Associate in Science in Business
Entrepreneurship
• Collaboration between Miami Dade’s Idea Center and TheVentureCity, a tech
accelerator in Miami
• TheVentureCity, an international accelerator and fund for global tech founded
by former executives of Facebook, Google, and Goldman Sachs among
others

4. The re-designed program
kicks off this week,
September 5th. It is a 2 year
long program and will offer
students courses on startup
strategy, product
development, and project
management.
What makes this program
unique from other
entrepreneurship programs
is the focus on bringing
students’ original ideas to
life rather than using case
studies.

5. Image source: http://www.mdc.edu/about/c
The Launch
Miami Dade College has offered a degree in entrepreneurship for years
but this reconfigured program focuses exclusively on developing
student’s ideas, something no other university accelerator center does.
They announced the new program in a press release to media outlets
and on their website. The Miami Herald covered the program in multiple
August 2017 articles. Business leaders to serve as instructors and
mentors from companies such as Ebay, Lyft and Facebook.

6. The program has it’s own tab
on the MDC website and is
linked to multiple times on
The Idea Center of MDC’s
social media channels.
They used a social
campaign with the hashtag
of #BeYourOwnBoss
to highlight the benefits
of entrepreneurship to
potential students.
The Campaign

7. Marketing Tactics • Emphasis on exclusive network
TheVentureCity would bring students
which could be helpful down the line for
funding
• Emphasis on accelerating the ideas of
students with targeted training and
experiential learning
• Focus on the idea that seasoned
business leaders make ideal mentors
and this program establish these
exclusive relationships a normal student
may not be able to create
– “This program exposes students to
successful business leaders and
potential mentors whose real-world
insight will be invaluable in sculpting
them into future trailblazers of the
Miami business community.” –Laura
Gonzales Estefani, CEO of
TheVentureCity

8. Sources
• https://www.inc.com/neil-patel/10-reasons-why-college-is-the-best-time-to-
start-your-business.html
• https://www.forbes.com/sites/susanadams/2017/01/27/the-schools-that-
graduate-the-most-billion-dollar-startup-founders/#4be3215531f1
• https://www.theatlantic.com/education/archive/2014/11/tech-startup-founder-
college/382959/
• http://theideacenter.co/news/
• http://www.mdc.edu/about/campuses.aspx
• https://www.bizjournals.com/southflorida/news/2017/08/29/miami-dade-
colleges-new-degree-program-will-have.html
• http://www.miamiherald.com/news/business/article169833302.html
• https://news.mdc.edu/press_release/mdc-and-theventurecity-to-offer-
students-one-of-a-kind-business-entrepreneurship-associates-degree/