The nutcrackerspresentation w5

1. The Nutcrackers
Karen Zhang, Kathy Jiang, Scenery Dong
October 5, 2020 // IXDSN 3500-1-2020FA

2. Solve problems of social significance
by helping vulnerable groups.
—OUR TEAM MISSION
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

3. 01
Customer Development
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

4. Hypothesis
“ We believe that people (aged 55-65) need an easier
way to build new social networks after retirement
and re-establish their social roles as seniors.”
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

5. Focusing
Molecule
Seniors who just retired
from work
In progress
Have difficulties getting used
to their retired life and finding
new communities
PEOPLE
PROBLEM
SOLUTION
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

6. Provisional
Persona
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

7. Interview Recruitment
We found our interviewees (2 females
aged 55-60) from the following
sources:
1. Asking parents’ former
colleagues (online interview)
2. Asking a person from a religious
community (online interview)
Source https://www.chinesetouristagency.com/chinese-elderly-people-go-on-a-trip/
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

8. Survey Questions
01
Personal Information
● Gender
● Age
● Accommodation
● Retirement situation
02
Social Life
● The social activities they
participate most frequently
● How often do they see their
groups?
● Specific feelings
● How easy it is to join a new
group?
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

9. 02
Insights from latest research
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

10. Insights
Family relationship bothers the most
01
Problems related to their
family relationships
influence their mental
states the most.
03
Worry about being a burden
to their children/relatives for
elderly care.
02
Worry about social
pressures and rumours
a lot.
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

11. Insights
Female seniors are under more stress
01
Females around 55 will
experience menopause.
03
The society normally expects
retired females to take more
responsibility than males to
deal with the increased
family caring tasks.
02
The traditional education
urges females to feel
more responsible than
males to keep a perfect
family image. Therefore,
it becomes harder for
them to speak up in
family conflicts.
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

12. Revised
Hypothesis
“ We believe that females(aged 55-65) who have
mental pressure need a way to release themselves and
find emotional support.”
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

13. Revised
Molecule
Females(aged 50-65)
with mental pressure
?
Have difficulties in
self-conditioning and finding
emotional support from others
PEOPLE
PROBLEM
SOLUTION
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

14. Revised
Persona
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

15. 03
Business Development
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

16. Business
Structure
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

17. Comparative
Research
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020
Small Insights:
a. The seniors are already a
relatively small group of people;
companies won’t bother spending
time and money focusing on an
even smaller gender group.
B. Due to the earlier development of
gender equality, the gender role
differentiation in western societies is
not as polarized as this problem in
China. Therefore western
companies can find more common
grounds to land their business onto
and solve more universal issues
rather than specifically focusing on
a single-gender group.

18. Lean
Canvas
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

19. Market Size
Senior females with mental
pressures in China
33 millions
All seniors in china
280 millions
All the senior
females in China
132 millions
01
03
02
SOM
SAM
TAM
SOM
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020

20. Next Steps
Form a stable channel
to reach our customers
01
Do more research on our
market sizing
03
Keep updating our lean
canvas
02
Develop our MVPs
04

21. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by Freepik
THANKS
Do you have any questions?
tunghiuzit@cca.edu
yiranjiang@cca.edu
karenzhang@cca.edu
Please keep this slide for attribution
Karen Zhang, Kathy Jiang, Scenery Dong 10/5 2020