The nutcrackers presentation_week4presentation

1. The Nutcrackers
Karen Zhang, Kathy Jiang, Scenery Dong
September 29, 2020 // IXDSN 3500-1-2020FA

2. 01
Customer Development
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

3. Hypothesis
“ We believe that people (aged 55-65) need an easier
way to build new social networks after retirement
and re-establish their social roles as seniors.”
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

4. Focusing
Molecule
Seniors who just retired
from work
In progress
Have difficulties getting used
to their retired life and finding
new communities
PEOPLE
PROBLEM
SOLUTION
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

5. Provisional
Persona
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

6. Focusing Topics
01
Changes After Retirement
Changes of lifestyles and
attitudes towards life
03
Smart Devices
Uses of smart devices
and social medias
02
Social Life
Behaviors and pain points
related to their social
networks
04
Interests
Personal passions and
desires to learn new things
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

7. Interview Recruitment
We found our interviewees (4 females
aged 55-60) from the following
sources:
1. Asking friends’ relatives ( face to
face interview)
2. Asking parents’ former
colleagues (online interview)
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020
Source
https://www.google.com/search?q=chinese+seniors&tbm=isch&ved=2ahUKEwiFjdKs6Y3sAhWN6J4KHe3TD9QQ2-cCegQIABAA&oq=chinese+seniors&gs_lcp=CgNpbWcQA1DGEFi2GGCzGWgAcAB4AIAB_wOIAZALkgEJMi0yLjEuMC4xmAEAoAEBqgELZ3dzLXdpe
i1pbWfAAQE&sclient=img&ei=rd9yX8WCPI3R-wTtp7-gDQ&bih=727&biw=1405#imgrc=fGSZlsRidelVeM

8. 02
Summary of Latest Research
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

9. Insights
Pursuit of a youthful heart
01
Most people have their
exercise routine
03
High acceptance of
smart devices
02
Constantly learn new
things to enrich their lives
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

10. Insights
Desires of social connections
01
Want to keep their
previous friendships
03
Want to feel a sense of
belonging in their groups
02
Want to expand their
social networks based on
their personal interests
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

11. Insights
Nostalgia
01
Aging cause a sense of
unevenness in mind state
03
The changes of social
roles cause them to miss
their past working lives
02
The changes in their
family structures cause
them to miss their past
family time
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

12. Insights
Expectation of future lives
01
Yearning for living in a
natural environment
03
Having less material
desires, their consumptions
largely consist of daily
necessities purchasing
02
Nursing Homes are not a
major consideration on
their minds
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

13. 03
Business Development
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

14. Comparative
Research
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

15. Lean Canvas
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

16. Market Size
Seniors living in developed
area in China
Global seniors
All the seniors in
China
01
03
02
SOM
SAM
TAM
SOM
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

17. Next Steps
Find different groups
seniors to interview
01
Start to build our business
structure and figure out our
market sizing
03
Add more information in our
comparative research
02
Develop our MVPs
04

18. Resource
Companies’ information in our comparative Research:
https://docs.google.com/spreadsheets/d/1qQh5Q-t3koXFnajDf4U99p8z3YQNSSDX3qsIbAsSf
9g/edit?usp=sharing
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020

19. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by Freepik
THANKS
Do you have any questions?
tunghiuzit@cca.edu
yiranjiang@cca.edu
karenzhang@cca.edu
Please keep this slide for attribution
Karen Zhang, Kathy Jiang, Scenery Dong 9/29 2020