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Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

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Allison Fine, best-selling author and social media expert, share's her insight on her new book: Matterness - What Fearless Leaders Know About the Power and Promise of Social Media.

Learn new ways to connect and engage with your members by making them feel they matter.

Published in: Marketing
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Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

  1. 1. Matterness ALLISON FINE MARCH 18, 2015 Making Members Matter A Webinar for Wild Apricot
  2. 2. Allison Fine
  3. 3. Matterness
  4. 4. Members Don’t Feel Like they Matter “I’ve Been a Member for Years!”“Why Don’t You Talk to Me Like a Person?” “You Keep Misspellin g My Name.” “I Never Got a Thank You.”
  5. 5. Question When Have You Felt Like You Don’t Matter?
  6. 6. Outsized Fears Create Fortresses People are Mean and Greedy Social Media Are Making Us Less Civil The World is Uncontrollable
  7. 7. The Churn
  8. 8. Fearfulness is a Choice
  9. 9. Question When Has an Org or Person Made You Feel Like You Matter?
  10. 10. People Are Smart, Generous & Kind & Waiting to Help
  11. 11. People (& Their Stories) Matter
  12. 12. Public Problem Solving
  13. 13. Being in Conversation
  14. 14. Working With People, Not At People
  15. 15. Have Fun
  16. 16. Measure What You Value Do We Send Too Many Emails? Why Didn’t You Come? Do You Matter to Us?
  17. 17. Gaining Matterness  Identify Your Default Settings: Are We More Open or Closed? More Afraid than Fearless? Make People Known or Unknown  Use Scenarios to Create Conversation Starters Not Stoppers  Try 3 New and Fun Ways to Thank People This Year  Enable People to Tell Their Stories
  18. 18. Be Different & Do Different Twitter: @affine afine@afine.us www.allisonfine.com
  19. 19. Thank you for participating in our webinar. www.wildapricot.com Try our free 30 day trial – Risk Free! Rated #1 in Capterra’s Top Membership Management Software two years in a row.

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