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Fagfokus, av og med 
Tom Erik Frydenlund
Jim Collins 
•Good To Great 
•How The Mighty Fall 
•Great By Choice 
• Build To Last
•The 20 mile march 
•Amundsen og Scott 
•Løpe over USA
Bad decisions made with good intentions, 
are still bad decisions
The purpose of bureaucracy is to compensate for 
incompetence 
and lack of discipline
We cannot predict the future 
But we can create it
Greatness is not a function of circumstance 
Greatness, it turns out, is largely a matter of 
conscious choice, and discipline
A company should limit its growth 
based on its ability to attract enough 
of the right people
A culture of discipline is not a 
principle of business, it is a principle 
of greatness
Great vision without great people is 
irrelevant
I don't know where we should take this 
company, but I do know that if I start with 
the right people, ask them the right 
questions, and engage them in vigorous 
debate, we will find a way to make this 
company great
What separates people is not the presence or 
absence of difficulty, but how they deal with the 
inevitable difficulties of life
Jim Collins 
• Getting the Right People on the Bus 
• “Get the right people on the bus, the wrong people off the bus, and the right people in the right 
seats.” 
• It’s All about the Right People 
• The right people have personal values that closely align with a company’s core values. They can 
articulate these values and are willing to promote and spread them to others. 
• The right people do not have to be tightly managed. They expect delegation, and don’t thrive in a 
control-oriented hierarchy. 
• The right people understand they don’t have a job; they have a responsibility to achieve 
results. When you fly, do you want the air traffic controller to have a job directing airplanes, or a 
responsibility to land planes safely? 
• The right people do what they say they will do and want to be held accountable for results. They 
are careful about what they commit to and deliver 100% on their commitments. 
• The right people practice “window/mirror thinking”. When things go well they are transparent, 
pointing out success factors in others and not taking all the glory. When things don’t go well, the 
glass window becomes a mirror they face, and take responsibility. 
• The right people have a real passion for the company and the work it doe
Tony Hsieh 
Problems are just mile markers 
Each one we pass means we’ve 
gotten better
Tony Hsieh, Delivering Happiness 
• Open, honest communication is the best foundation for any relationship, but 
remember that at the end of the day it’s not what you say or what you do, but 
how you make people feel that matters the most 
• I believe that there’s something interesting about anyone and everyone – you just 
have to figure out what that something is. 
• Never accept or be too comfortable with the status quo, because the companies 
that get into trouble are historically the ones that aren’t able to adapt to change 
and respond quickly enough 
• My advice is to stop trying to "network" in the traditional business sense, and 
instead just try to build up the number and depth of your friendships, where the 
friendship itself is its own reward. The more diverse your set of friendships are, 
the more likely you'll derive both personal and business benefits from your 
friendship later down the road. You won't know exactly what those benefits will 
be, but if your friendships are genuine, those benefits will magically appear 2-3 
years later down the road
Jeff Jarvis – What would Google Do 
Simplicity is complexity well done
Jim Collins 
For, in the end, it is impossible to have a great life 
unless it is a meaningful life 
And it is very difficult to have a meaningful life 
without meaningful work

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Jim Collins leadership quotes

  • 1. Fagfokus, av og med Tom Erik Frydenlund
  • 2. Jim Collins •Good To Great •How The Mighty Fall •Great By Choice • Build To Last
  • 3. •The 20 mile march •Amundsen og Scott •Løpe over USA
  • 4. Bad decisions made with good intentions, are still bad decisions
  • 5. The purpose of bureaucracy is to compensate for incompetence and lack of discipline
  • 6. We cannot predict the future But we can create it
  • 7. Greatness is not a function of circumstance Greatness, it turns out, is largely a matter of conscious choice, and discipline
  • 8. A company should limit its growth based on its ability to attract enough of the right people
  • 9. A culture of discipline is not a principle of business, it is a principle of greatness
  • 10. Great vision without great people is irrelevant
  • 11. I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great
  • 12. What separates people is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life
  • 13. Jim Collins • Getting the Right People on the Bus • “Get the right people on the bus, the wrong people off the bus, and the right people in the right seats.” • It’s All about the Right People • The right people have personal values that closely align with a company’s core values. They can articulate these values and are willing to promote and spread them to others. • The right people do not have to be tightly managed. They expect delegation, and don’t thrive in a control-oriented hierarchy. • The right people understand they don’t have a job; they have a responsibility to achieve results. When you fly, do you want the air traffic controller to have a job directing airplanes, or a responsibility to land planes safely? • The right people do what they say they will do and want to be held accountable for results. They are careful about what they commit to and deliver 100% on their commitments. • The right people practice “window/mirror thinking”. When things go well they are transparent, pointing out success factors in others and not taking all the glory. When things don’t go well, the glass window becomes a mirror they face, and take responsibility. • The right people have a real passion for the company and the work it doe
  • 14. Tony Hsieh Problems are just mile markers Each one we pass means we’ve gotten better
  • 15. Tony Hsieh, Delivering Happiness • Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most • I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is. • Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough • My advice is to stop trying to "network" in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you'll derive both personal and business benefits from your friendship later down the road. You won't know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2-3 years later down the road
  • 16. Jeff Jarvis – What would Google Do Simplicity is complexity well done
  • 17. Jim Collins For, in the end, it is impossible to have a great life unless it is a meaningful life And it is very difficult to have a meaningful life without meaningful work