As a content creator, whether that be the written word or something prettier, it's important that you can be found by influential people in your target markets, but just how do you go about doing that?

1. Are You There
Internet?
It’s Me, Joey
Joey Strawn Industrial Strength Marketing 12/5/12

2. Joey Strawn #NossiSocial12 12/5/12

3. Joey Strawn #NossiSocial12 12/5/12

4. Digital
Personality
Joey Strawn #NossiSocial12 12/5/12

5. Digital Personality is...
...the online representation of your
work or brand, perceived by your
audience through social media
channels, and cultivated through
strategy and content.
Joey Strawn #NossiSocial12 12/5/12

6. Joey Strawn #NossiSocial12 12/5/12

7. Digital
Brand vs
Personality
Joey Strawn #NossiSocial12 12/5/12

8. Joey Strawn #NossiSocial12 12/5/12
Your Brand is something you are;
your Digital Personality is something
your Brand uses to connect with
your audience.

9. What’s it all ABOUT?
Joey Strawn #NossiSocial12 12/5/12

10. Gary Vaynerchuk
• Entrepreneur
• Wine Library TV Host
• Author
• NY Jets Fan
• Possibly Crazy
Joey Strawn #NossiSocial12 12/5/12

11. It’s about ATTITUDE.
Joey Strawn #NossiSocial12 12/5/12

12. Old Spice
• Started in 1938
• Sells grooming products
• Ran successful SM
campaign in 2010
• Real-Time Case Study of
Social Media response
Joey Strawn #NossiSocial12 12/5/12

13. It’s about RESULTS.
* The Old Spice Guy Twitter/Youtube campaign was one of the
fastest growing Internet video campaigns of all time.
Joey Strawn #NossiSocial12 12/5/12

14. The Pioneer Woman
• City woman turned
rancher’s wife
• Blogger
• Photographer
• Cookbook Author
• Has legions of dedicated
followers
Joey Strawn #NossiSocial12 12/5/12

15. It’s about CONNECTIONS.
Joey Strawn #NossiSocial12 12/5/12

16. Joey Strawn #NossiSocial12 12/5/12
When you hold true to your Digital
Personality, opportunities come to
you.

17. Joey Strawn #NossiSocial12 12/5/12

18. Because people do
business with people they
Trust
Joey Strawn #NossiSocial12 12/5/12

19. Joey Strawn #NossiSocial12 12/5/12

20. *Results from the 2010 Edelman Trust Barometer
Joey Strawn #NossiSocial12 12/5/12

21. U.S Trust in Business & Business Performance
* From Edelman Trust Barometer
Joey Strawn #NossiSocial12 12/5/12

22. Joey Strawn #NossiSocial12 12/5/12
Once you solidify your targets’
trust, it’s hard for your others
to break in, but you must keep
earning that trust.

23. Joey Strawn #NossiSocial12 12/5/12

24. It’s EASY
Joey Strawn #NossiSocial12 12/5/12

25. Joey Strawn #NossiSocial12 12/5/12

26. YOU
Joey Strawn #NossiSocial12 12/5/12

27. Joey Strawn #NossiSocial12 12/5/12
People do business with people.
They want to know YOU.

28. Your potentials can
smell it a mile away.
They want to work
with someone who cares
and someone who is
genuine.
Joey Strawn #NossiSocial12 12/5/12

29. How To Find Your Digital Personality?
Joey Strawn #NossiSocial12 12/5/12

30. Joey Strawn #NossiSocial12 12/5/12

31. Act - Building a strategy to know where to act.
Interact - How to act once there.
React - What to do when you loose control.
Joey Strawn #NossiSocial12 12/5/12

32. 1. ACT
Joey Strawn #NossiSocial12 12/5/12

33. What goes into producing a great play?
• Setting - Twitter, Facebook, Youtube, Blogs, etc.
•Characters – Your audience.
• Script - Your work.
Joey Strawn #NossiSocial12 12/5/12

34. What is Content?
Tweet:
Facebook:
Blog:
Joey Strawn #NossiSocial12 12/5/12

35. What is Content?
Joey Strawn #NossiSocial12 12/5/12

36. Your Content is Your Voice
Joey Strawn #NossiSocial12 12/5/12

37. So what do I do?
Create Every Day
Joey Strawn #NossiSocial12 12/5/12

38. 2. INTERACT
Joey Strawn #NossiSocial12 12/5/12

39. Joey Strawn #NossiSocial12 12/5/12
Show people you care about them
and they’ll not only love your
work, they’ll tell their friends.

40. So what do I do?
Give People Reasons To Talk
Joey Strawn #NossiSocial12 12/5/12

41. This has been one of the most popular Facebook post I’ve made
in the past year:
* Note: “Roll off the top” is the correct answer
Joey Strawn #NossiSocial12 12/5/12

42. Places You Can Interact With Your Universe
Joey Strawn #NossiSocial12 12/5/12

43. 3. REACT
Joey Strawn #NossiSocial12 12/5/12

44. Joey Strawn #NossiSocial12 12/5/12

45. React with
Immediacy and Sympathy
Joey Strawn #NossiSocial12 12/5/12

46. So what do I do?
Care
Joey Strawn #NossiSocial12 12/5/12

47. A Act
I Interact
R React
Joey Strawn #NossiSocial12 12/5/12

48. How Do I Get Noticed?
Joey Strawn #NossiSocial12 12/5/12

49. Create a Great Website
Joey Strawn #NossiSocial12 12/5/12

50. Create a Great Website
Joey Strawn #NossiSocial12 12/5/12

51. Search Engine Optimization
Joey Strawn #NossiSocial12 12/5/12

52. Facebook
• Create a Facebook Page for your art
• Design a professional-looking cover image
• Do something every day
• Post Pictures
• Ask Questions
• Comment Back
Joey Strawn #NossiSocial12 12/5/12

53. Facebook
Joey Strawn #NossiSocial12 12/5/12

54. Facebook
Joey Strawn #NossiSocial12 12/5/12

55. Facebook
Joey Strawn #NossiSocial12 12/5/12

56. Facebook
Joey Strawn #NossiSocial12 12/5/12

57. Twitter
• Use Twitter
• Design a professional-looking
avatar/background
• Utilize the service
• Tweet
• Use Hashtags
• Retweet
Joey Strawn #NossiSocial12 12/5/12

58. Twitter
Joey Strawn #NossiSocial12 12/5/12

59. Twitter
Joey Strawn #NossiSocial12 12/5/12

60. Twitter
Joey Strawn #NossiSocial12 12/5/12

61. LinkedIn
• Use LinkedIn
• Use LinkedIn
• Use LinkedIn
Joey Strawn #NossiSocial12 12/5/12

62. LinkedIn
Joey Strawn #NossiSocial12 12/5/12

63. Questions?
Joey Strawn #NossiSocial12
#W180 Dec. 7, 2010
12/5/12

64. Contact Me
Joey Strawn
Twitter: @joey_strawn
www.joeystrawn.com
Email: jstrawn@marketstrong.net
*or, search “Joey Strawn” in Facebook or LinkedIn
Joey Strawn #NossiSocial12 12/5/12