Recorded webinar: http://slidesha.re/1tGIOfH Subscribe: http://www.ksmartin.com/subscribe Twitter is becoming an increasingly powerful social media platform. Far from being solely a venue for celebrity gossip and political discourse, it's home to a vibrant business community that includes a growing number of leaders, academics, and professionals interested in business performance improvement via Lean, Six Sigma, Agile, etc. In this "Twittorial," Karen provides a brief overview about: * How Twitter works * How to get the most from it * Nuances & minefields you need to be aware of * Recommendations for how to proceed The content focuses on Karen's views, experience, and personal Twitter practices that she has honed over 4 years and will, understandably, not include the full range of topics related to Twitter.

1. Tweeting Improvement
Webinar
December 2, 2014

2.  We help clients in all industries deploy Lean management & achieve business performance improvement.
 Teacher at University of California, San Diego
 Author & Speaker:
Karen Martin, President The Karen Martin Group, Inc.
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www.ksmartin.com/subscribe
2013 Shingo Prize winner!

3. @karenmartinopex
#TweetLean

5. What is a Tweet?
Saying anything in 140 characters or less.
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© 2014 The Karen Martin Group, Inc.
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Red = Leave a minimum of 17 characters for retweets & replies

6. #Hashtag
•A way to connect people to a conversation or to make a point.
–Research to make sure it’s associated with what you think it’s associated with.
–Short and simple.
•No more than 2 hashtags per Tweet
•See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA
•For more info - http://en.wikipedia.org/wiki/Hashtag
© 2014 The Karen Martin Group, Inc.
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7. Getting Started – Sign up! www.twitter.com
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8. Getting Started – Select Your User Name
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15 characters max

9. Getting Started – Create Your Profile & Load Header Image
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Profile
1500 x 500 pixels
400 x 400 pixels

10. © 2014 The Karen Martin Group, Inc.
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Choose Your Theme Color
www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.

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12. Recommended Follows
•Adam Grant - @AdamMGrant
•Bloomberg Businessweek - @BW
•The Economist - @TheEconomist
•Everyday Wow - @everydaywow
•Fast Company - @fastcompany
•Fortune mag - @FortuneMagazine
•Harvard Business Review - @HBR
•Inc Magazine - @Inc
•Maria Popova - @brainpicker
•RadioLab - @RadioLab
•Rosebeth Moss Kanter - @RosabethKanter
•Simon Sinek - @simonsinek
•Stephen Shapiro - @StephenShapiro
•strategy+business - @stratandbiz
•Ted Coine & Shawn Murphy - @switchandshift
•The Economist - @TheEconomist
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Lean Thinkers
Others
•Alan Gleghorn - @AlanGleghorn
•Alan Robinson - @alanrobinson
•AME - @AMEConnect
•Dan Markovitz - @danmarkovitz
•Daniel Jones - @DanielJonesLean
•Darrell Damron - @LeanWAGOV
•Dean Schroeder - @deanmschroeder
•Eric Ries - @ericries
•Joakim Ahlstrom - @SucceedwithCI
•Jon Miller - @jmiller_kaizen
•Kevin Meyer - @Kevin_Meyer
•Lean Enterprise Institute - @ leandotorg
•Mark Graban - @MarkGraban
•Michael Ballé - @thegembacoach
•Mike Thelen - @mdthelen
•Russell Watkins - @leansempai
•The Shingo Institute - @ShingoInst

13. © 2014 The Karen Martin Group, Inc.
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Tweets that mention you
Private messages
Search for hashtags

14. Let’s Tweet!!!
© 2014 The Karen Martin Group, Inc.
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15. The Art of Brevity: Twitter Grammar Rules
No
How r u 2day?
Yes
See @karenmartinopex’s post re 2 key #lean mgmt practices.
© 2014 The Karen Martin Group, Inc.
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16. Retweets & Modified Tweets
•Retweet (RT)
•Modified Tweet (MT)
© 2014 The Karen Martin Group, Inc.
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17. Favorite
•Really like what someone has to say? Or want to go back to it? Favorite their tweet.
© 2014 The Karen Martin Group, Inc.
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18. Miscellaneous
•Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex).
•Lists – Way to filter/manage your feed; can be public or private.
•Thanking people – debatable.
© 2014 The Karen Martin Group, Inc.
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19. Tricks of the Trade
Twitter will automatically shorten URLs to save characters.
© 2014 The Karen Martin Group, Inc.
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Add a character in front of a message that begins with a user name if you want all to see the Tweet

20. “Pinned Tweet” – Appears 1st on Profile
© 2014 The Karen Martin Group, Inc.
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21. Twitter Archive – To See What You’ve Tweeted (Under Settings)
© 2014 The Karen Martin Group, Inc.
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22. Two Useful Tools
•HootSuite – www.hootsuite.com
–Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds)
–Good for other social media sites as well
•BufferApp – www.bufferapp.com
–Good for scheduling Tweets in advance
–Recommend RTs as well
© 2014 The Karen Martin Group, Inc.
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23. Those Pesky Promoted Tweets!
© 2014 The Karen Martin Group, Inc.
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24. Reporting Abuse
© 2014 The Karen Martin Group, Inc.
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25. Twitter Analytics
View your Twitter analytics: analytics.twitter.com
© 2014 The Karen Martin Group, Inc.
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26. Twitter Help
•FAQs
–https://support.twitter.com/groups/50-welcome- to-twitter
•Twitterspeak
–https://support.twitter.com/articles/166337-the- twitter-glossary
© 2014 The Karen Martin Group, Inc.
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27. © 2014 The Karen Martin Group, Inc.
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Final Thoughts
•“Stalk” for a while
–Learn what you like and don’t like
•Pro’s and con’s re: developing a singular persona (brand)
•Be careful – it’s public information!
–Don’t Tweet while angry, drinking, etc. 
•Have fun learning & engaging!

28. © 2014 The Karen Martin Group, Inc.
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Karen Martin, President 858.677.6799 @karenmartinopex
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