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Tweeting Improvement

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Recorded webinar: http://slidesha.re/1tGIOfH

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Twitter is becoming an increasingly powerful social media platform. Far from being solely a venue for celebrity gossip and political discourse, it's home to a vibrant business community that includes a growing number of leaders, academics, and professionals interested in business performance improvement via Lean, Six Sigma, Agile, etc.

In this "Twittorial," Karen provides a brief overview about:

* How Twitter works
* How to get the most from it
* Nuances & minefields you need to be aware of
* Recommendations for how to proceed

The content focuses on Karen's views, experience, and personal Twitter practices that she has honed over 4 years and will, understandably, not include the full range of topics related to Twitter.

Published in: Business
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Tweeting Improvement

  1. Tweeting Improvement Webinar December 2, 2014
  2.  We help clients in all industries deploy Lean management & achieve business performance improvement.  Teacher at University of California, San Diego  Author & Speaker: Karen Martin, President The Karen Martin Group, Inc. 2 www.ksmartin.com/subscribe 2013 Shingo Prize winner!
  3. @karenmartinopex #TweetLean
  4. What is a Tweet? Saying anything in 140 characters or less. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ © 2014 The Karen Martin Group, Inc. 5 Red = Leave a minimum of 17 characters for retweets & replies
  5. #Hashtag •A way to connect people to a conversation or to make a point. –Research to make sure it’s associated with what you think it’s associated with. –Short and simple. •No more than 2 hashtags per Tweet •See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA •For more info - http://en.wikipedia.org/wiki/Hashtag © 2014 The Karen Martin Group, Inc. 6
  6. Getting Started – Sign up! www.twitter.com 7
  7. Getting Started – Select Your User Name 8 15 characters max
  8. Getting Started – Create Your Profile & Load Header Image 9 Profile 1500 x 500 pixels 400 x 400 pixels
  9. © 2014 The Karen Martin Group, Inc. 10 Choose Your Theme Color www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.
  10. 11
  11. Recommended Follows •Adam Grant - @AdamMGrant •Bloomberg Businessweek - @BW •The Economist - @TheEconomist •Everyday Wow - @everydaywow •Fast Company - @fastcompany •Fortune mag - @FortuneMagazine •Harvard Business Review - @HBR •Inc Magazine - @Inc •Maria Popova - @brainpicker •RadioLab - @RadioLab •Rosebeth Moss Kanter - @RosabethKanter •Simon Sinek - @simonsinek •Stephen Shapiro - @StephenShapiro •strategy+business - @stratandbiz •Ted Coine & Shawn Murphy - @switchandshift •The Economist - @TheEconomist 12 Lean Thinkers Others •Alan Gleghorn - @AlanGleghorn •Alan Robinson - @alanrobinson •AME - @AMEConnect •Dan Markovitz - @danmarkovitz •Daniel Jones - @DanielJonesLean •Darrell Damron - @LeanWAGOV •Dean Schroeder - @deanmschroeder •Eric Ries - @ericries •Joakim Ahlstrom - @SucceedwithCI •Jon Miller - @jmiller_kaizen •Kevin Meyer - @Kevin_Meyer •Lean Enterprise Institute - @ leandotorg •Mark Graban - @MarkGraban •Michael Ballé - @thegembacoach •Mike Thelen - @mdthelen •Russell Watkins - @leansempai •The Shingo Institute - @ShingoInst
  12. © 2014 The Karen Martin Group, Inc. 13 Tweets that mention you Private messages Search for hashtags
  13. Let’s Tweet!!! © 2014 The Karen Martin Group, Inc. 14
  14. The Art of Brevity: Twitter Grammar Rules No How r u 2day? Yes See @karenmartinopex’s post re 2 key #lean mgmt practices. © 2014 The Karen Martin Group, Inc. 15
  15. Retweets & Modified Tweets •Retweet (RT) •Modified Tweet (MT) © 2014 The Karen Martin Group, Inc. 16
  16. Favorite •Really like what someone has to say? Or want to go back to it? Favorite their tweet. © 2014 The Karen Martin Group, Inc. 17
  17. Miscellaneous •Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex). •Lists – Way to filter/manage your feed; can be public or private. •Thanking people – debatable. © 2014 The Karen Martin Group, Inc. 18
  18. Tricks of the Trade Twitter will automatically shorten URLs to save characters. © 2014 The Karen Martin Group, Inc. 19 Add a character in front of a message that begins with a user name if you want all to see the Tweet
  19. “Pinned Tweet” – Appears 1st on Profile © 2014 The Karen Martin Group, Inc. 20
  20. Twitter Archive – To See What You’ve Tweeted (Under Settings) © 2014 The Karen Martin Group, Inc. 21
  21. Two Useful Tools •HootSuite – www.hootsuite.com –Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds) –Good for other social media sites as well •BufferApp – www.bufferapp.com –Good for scheduling Tweets in advance –Recommend RTs as well © 2014 The Karen Martin Group, Inc. 22
  22. Those Pesky Promoted Tweets! © 2014 The Karen Martin Group, Inc. 23
  23. Reporting Abuse © 2014 The Karen Martin Group, Inc. 24
  24. Twitter Analytics View your Twitter analytics: analytics.twitter.com © 2014 The Karen Martin Group, Inc. 25
  25. Twitter Help •FAQs –https://support.twitter.com/groups/50-welcome- to-twitter •Twitterspeak –https://support.twitter.com/articles/166337-the- twitter-glossary © 2014 The Karen Martin Group, Inc. 26
  26. © 2014 The Karen Martin Group, Inc. 27 Final Thoughts •“Stalk” for a while –Learn what you like and don’t like •Pro’s and con’s re: developing a singular persona (brand) •Be careful – it’s public information! –Don’t Tweet while angry, drinking, etc.  •Have fun learning & engaging!
  27. © 2014 The Karen Martin Group, Inc. 28 Karen Martin, President 858.677.6799 @karenmartinopex Blog & newsletter: www.ksmartin.com/subscribe

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