The document discusses Toyota Prius Plug-in 2014 marketing strategies. It aims to increase profit, brand awareness, brand loyalty, and client range. The primary target audience is environmentalists, parents, older people, and higher-income, educated individuals. The proposition is that electric cars will become more popular and create a new auto market segment for middle-to-high income professionals. TV ads from 8-11pm, digital ads, social media, and new websites will promote the Prius Plug-in 2014 and focus on educated, higher-income influencers who will have strong purchasing power.

1. Toyota Prius Plug-in 2014
Yuting chen

2. 5 Key in Prius Plug-in 2014
 Highly safe
 Highly Saving
 Green Environmental
 Good Cost performance
 Easy and Fun to drive

3. Goal
 Increasing in 4 parts:
1. Profit
2. Brand Awareness
3. Brand Loyalty
4. Client Range

4. Primary Target Audience
Environmentalist
Parents and old
people
Higher income
Educater

5. Prositioning
1. Electric cars will become more and more popular in
the future
2. Electric cars has create a new market segment in
car market
3. Middle- high class
4. It is not only just a car, but also is the sprit of
environmental

6. Tools and Tactics
 TV ADS: 8—11 pm
 Digital
1. Social media: Facebook…
2. Websites: World news…

7. Budget
TV
Internet ADS
Social Media
New Websites

8. More about Prius Plug-in
2014
we are going to focus on the well educated and higher
income group, because they will have stronger
purchasing capacity. Although people belongs to
young age group are not purchaser in most of case,
they could be very significant influencers in their
families. I believe this product has bright prospects in
today's business environment.

9. Let try Prius Plug-in 2014 !
http://www.youtube.com/watch?v=yj9lNoX_Wsk

10. Thank you !!