The ppt is based on an app UNIX, that provides all the services in one single app across the university. Example- Integrated application for the university. Unified Management System (UMS) Food Ordering: Shuttle Booking: Mess Manager: Laundry Services Gate pass Management

1. UNIX
S.no Name Contribution

2. INTRODUCTION OF THE PRODUCT
• Integrated application for the university.
• Unified Management System (UMS)
• Food Ordering:
• Shuttle Booking:
• Mess Manager:
• Laundry Services
• Gate pass Management

3. WHY THIS PRODUCT?
• Different application for different tasks.
• Slow user interface
• Multiple technical Issues

4. USERS OF THE PRODUCT
• Students
• Faculty
• GHS
• Adminstration

5. MARKETING ASPECT
• Marketing research was conducted.
• Majority response was notice
• The needs of the market was assessed
• After research and discussion we designed our app

6. MARKETING OF THE APP
• Made an Instagram page to spread the word
• Email marketing was done using Outlook
• Several WhatsApp groups were bombarded with promotional texts
• QR code with all the information about the app was posted all over
the campus.

7. THEORIES APPLIED
• Maslow’s Hierarchy of needs
• Loss aversion
• Mere Exposure
• Hedonic-Utilitarian model
• P’s Of marketing

8. FUTURE OF THE PRODUCT
• Better functioning of the campus
• Ease for the students, faculty and the administration
• One app for all the problems
• Easy and better User experience
• Need of the hour

9. THANK YOU

10. Photos

11. Market research results