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UNIX
S.no Name Contribution
INTRODUCTION OF THE PRODUCT
• Integrated application for the university.
• Unified Management System (UMS)
• Food Ordering:
• Shuttle Booking:
• Mess Manager:
• Laundry Services
• Gate pass Management
WHY THIS PRODUCT?
• Different application for different tasks.
• Slow user interface
• Multiple technical Issues
USERS OF THE PRODUCT
• Students
• Faculty
• GHS
• Adminstration
MARKETING ASPECT
• Marketing research was conducted.
• Majority response was notice
• The needs of the market was assessed
• After research and discussion we designed our app
MARKETING OF THE APP
• Made an Instagram page to spread the word
• Email marketing was done using Outlook
• Several WhatsApp groups were bombarded with promotional texts
• QR code with all the information about the app was posted all over
the campus.
THEORIES APPLIED
• Maslow’s Hierarchy of needs
• Loss aversion
• Mere Exposure
• Hedonic-Utilitarian model
• P’s Of marketing
FUTURE OF THE PRODUCT
• Better functioning of the campus
• Ease for the students, faculty and the administration
• One app for all the problems
• Easy and better User experience
• Need of the hour
THANK YOU
Photos
Market research results

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UNIX.pptx

  • 2. INTRODUCTION OF THE PRODUCT • Integrated application for the university. • Unified Management System (UMS) • Food Ordering: • Shuttle Booking: • Mess Manager: • Laundry Services • Gate pass Management
  • 3. WHY THIS PRODUCT? • Different application for different tasks. • Slow user interface • Multiple technical Issues
  • 4. USERS OF THE PRODUCT • Students • Faculty • GHS • Adminstration
  • 5. MARKETING ASPECT • Marketing research was conducted. • Majority response was notice • The needs of the market was assessed • After research and discussion we designed our app
  • 6. MARKETING OF THE APP • Made an Instagram page to spread the word • Email marketing was done using Outlook • Several WhatsApp groups were bombarded with promotional texts • QR code with all the information about the app was posted all over the campus.
  • 7. THEORIES APPLIED • Maslow’s Hierarchy of needs • Loss aversion • Mere Exposure • Hedonic-Utilitarian model • P’s Of marketing
  • 8. FUTURE OF THE PRODUCT • Better functioning of the campus • Ease for the students, faculty and the administration • One app for all the problems • Easy and better User experience • Need of the hour