4. Ethics is the study of
what is right or wrong in
human conduct. This is a
branch of Philosophy
which studies moral
principles. Hence, Ethics
is also known as Moral
Philosophy
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14. Deontology
• An action is considered
morally good because of
some characteristic of the
action itself, not because
the product of the action is
good.
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16. Utilitarianism
• Utilitarianism is an
ethical theory
that determines right
from wrong by focusing
on outcomes. It is a form
of consequentialism.
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20. Kantianism
• Kantianism is the ethical
theory put forward by
the German
philosopher Immanuel.
According to him, the morality
of an action is not based on its
consequences.
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