This document summarizes social media metrics for various magazine media brands in the Netherlands for Q3 2021. It shows the total numbers of likes/followers for Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok. Facebook had the most at 9.8 million, followed by Instagram at 6.3 million. It also lists the top 25 magazine media brands by total combined social media followers, led by Playboy with 1.5 million. Tables also show the top 10 brands on each individual social network.

1. Magazine Media
Social Media Monitor
Q3-2021

2. Q3-2021
Facebook Twitter Instagram Pinterest Youtube Tiktok
9.812.425 2.325.668 6.263.197 832.427 1.103.752 190.254
Facebook Twitter Instagram Pinterest Youtube Tiktok
9.812.425 2.325.668 6.263.197 832.427 1.103.752 190.254
Totaal aantal likers / volgers
per sociaal netwerk binnen
magazine media branche
(30 september 2021)
Q3 2021

3. Q3-2021
Groei % likers / volgers
per social netwerk binnen
magazine media branche
(30 september 2021)
Facebook
Twitter
Instagram
Pinterest
Tiktok
Youtube
-1,79%
-0,61%
10,15%
1,42%
1,15%
1,79%
Q2 2021 vs Q3 2021

4. Q3-2021
Aandeel per sociaal netwerk
t.o.v. de totale magazine
media branche
(30 september 2021)
Q3
11,3%
30,5%
4,1%
5,4% 0,9%
47,8%
Q2
11,4%
30,1%
4%
5,3% 0,8%
48,5%
Q2 2021 vs Q3 2021

5. Q3-2021
Top 25 grootste
magazine media merken
(30 september 2021)
MAGAZINE TOTAAL AANTAL LIKERS/VOLGERS
MERKEN (GECOMBINEERDE NETWERKEN)
MAGAZINE TOTAAL AANTAL LIKERS/VOLGERS
MERKEN (GECOMBINEERDE NETWERKEN)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Playboy (1) 1.528.604
Vtwonen (2) 1.483.196
LINDA. (3) 1.388.399
Voetbal International (4) 1.069.385
GTST Magazine (5) 792.664
ELLE (6) 665.437
Flow (7) 580.890
National Geographic (10) 493.792
VOGUE (8) 492.588
Donald Duck (9) 486.676
Panorama (11) 470.402
Happinez (12) 419.674
AndC (13) 385.773
Cosmopolitan (14) 373.270
Meiden Magazine (16) 370.051
Libelle (15) 368.952
ELLE Decoration (17) 340.599
Tina (18) 340.390
Autoweek (19) 327.328
Psychologie Magazine (20) 317.178
Ouders van Nu (21) 302.122
Margriet (22) 247.913
Glamour (23) 244.320
Wendy (24) 230.987
ZIN (25) 229.805
Q2 2021 vs Q3 2021

6. Q3-2021
Top 10 magazine media merken
per sociaal netwerk
(30 september 2021)
MAGAZINE FACEBOOK
MERK LIKERS
MAGAZINE PINTREST
MERK VOLGERS
MAGAZINE TWITTER
MERK VOLGERS
MAGAZINE INSTAGRAM
MERK VOLGERS
MAGAZINE YOUTUBE
MERK VOLGERS
MAGAZINE TIKTOK
MERK VOLGERS
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
Playboy (1) 1.224.741
LINDA. (2) 608.680
Panorama (3) 459.170
GTST Magazine (4) 443.222
National Geographic (5) 384.278
Vtwonen (6) 307.619
Voetbal International (7) 278.722
Cosmopolitan (8) 270.916
ELLE (9) 257.218
Libelle (10) 229.568
Voetbal International (1) 474.360
Playboy (2) 163.299
Donald Duck (3) 158.241
VOGUE (4) 95.454
Elsevier (6) 91.358
GTST Magazine (5) 91.269
ELLE (7) 85.924
Vrij Nederland (8) 77.062
De Groene Amst erdammer (9) 73.993
LINDA. (10) 57.632
Vtwonen (1) 263.156
ELLE (2) 231.598
Flow (3) 70.377
Libelle (4) 48.265
Margriet (5) 35.290
VOGUE (6) 22.847
Flair (7) 19.338
ELLE Decoration (8) 13.497
Happinez (9) 12.040
Landleven (10) 10.968
Autoweek (1) 173.000
Voetbal International () 133.000
Autovisie () 106.000
Tina () 85.100
AndC () 74.800
Meiden Magazine () 71.200
LINDA.MEIDEN () 63.400
LINDA. () 46.000
GTST Magazine () 45.000
Men’s Health () 34.600
Meiden Magazine (1) 127.300
Tina (2) 51.300
CosmoGIRL! (3) 7.059
Girlz! (4) 2.493
Cosmopolitan (5) 2.102
Vtwonen (1) 870.087
LINDA. (2) 671.471
Flow (3) 341.270
ELLE Decoration (4) 307.500
GTST Magazine (5) 213.173
VOGUE (6) 208.436
AndC (7) 204.068
Voetbal International (9) 183.303
Tina (8) 183.036
Happinez (10) 159.720
Q2 2021 vs Q3 2021

7. Q3-2021
Pinterest
Twitter Instagram Tiktok
Facebook
Vrouwen
Sport
Special Interest Algemeen
RTV
Reis & Recreatie
Populair wetenschappelijk
Opvoeding
Opinie
Mind & Body
Mannen
Jongeren
Home Deco
Gezin
Dagblad Magazines
Culinair
Automotive
Youtube
Totaal magazine
media branche

8. De Magazine Media Social Media Monitor is samengesteld
door in opdracht van: