toyato case study

2. LARGEST
AUTOMAKER

3. RESPONSIVENESS

4. PRODUCT
MIX

5. LUXURY MARKETERS ARE OFTEN
SELLING A DREAM ,ANCHORED IN
PRODUCT QUALITY,STAUS AND
PRESTIGE

6. CO-BRANDING

7. THE COMPANY IS ABLE TO FILL MARKET
NICHES INEXPENSIVELY

8. TARGET GROUPS

9. LARGE MANUFACTURING PLANT

10. POINT OF DIFFERNCE
WITH THE COMPETITORS

11. CRISIS
1950 CRISIS

12. LACK OF QUALITY

13. NATURAL CALAMALITIES

14. ONE MAIN REASON FOR
SUCCESS

15. FOCUS ON WHAT YOU
ARE BEST AT!

16. HAS TOYATO DONE THE RIGHT THING BY
MANUFACTURING A CAR FOR EVERYONE?

17. INNOVATION

18. SALES

19. MARKETING STRATEGY

20. • Toyota’s large manufacturing plant
• Toyota’s innovative ideas
• How the company was able to make
car for everyone
• How the company manage during
the time of crisis
• The company marketing strategy
• Disclaimer
S
U
M
M
A
R
Y

21. DISCLAIMER
created by kv yashwanth ,psg college of
technology,during a marketing internship
by Prof. Sameer Mathur ,IIM LUCKNOW