Zara marketing strategy

1. THE SHOPPING GIANT
THE SHOPPING GIANT

2. • COMPANY WAS FOUNDED IN 1975 BY AMANCIO
ORTEGAAND ROSALÍA MERA.
• MAIN BRAND OF INDITEX GROUP
• WORLD’S LARGEST APPAREL RETAILER
HISTORY

3. Product Price
Place Promotion
Marketing Mix

4. PRODUCTS

5. Low cost business model
first-class image, second-class
production and third-rate price.

6. PLACE
PRESENT IN OVER 30
DIFFERENT COUNTRIES

8. KEY FACTORS
FOR ZARA’S
SUCESS

10. WORLD CLASS
PRODUCTION FACILITIES

11.  Low cost business model
 first-class image, second-class production and third-rate price.

12. CUSTOMER CENTRICITY

15. PRODUCT
DEVELOPMENT &
INNOVATION

16. Would Zara’s
model work for
other retailers ?

17. Smooth
integration of
operation &
business
strategy

18. What can Zara do to ensure successful
growth around the world while
maintaining the same level of speed
and instant fashion?

19. Second central
distribution center
Shopper marketing

20. Summary
History
Marketing
Mix
Success
Factors
What’s
next

21. DISCLAIMER
CREATED BY ABHISHEK PATHAK, IIT ROORKEE, DURING A MARKETING
INTERNSHIP WITH PROF. SAMEER MATHUR, IIM LUCKNOW .