This document outlines the requirements for a music promotion package assignment worth 100 marks. It will include a music video worth 40 marks, a digipak worth 10 marks, a magazine advertisement for the digipak worth 10 marks, planning and research worth 20 marks, and an evaluation worth 20 marks. The evaluation must address four questions about how the project uses or challenges media conventions, the effectiveness of combining the main product and supplementary materials, what was learned from audience feedback, and how media technologies were used in the project's production. Students are also tasked with analyzing an iconic pre-birth music video in a blog post, discussing why it is considered iconic and providing a textual analysis.

1. Music Videos

2. Marks- 100
 Planning and research = 20 marks
 Music video = 40 marks
 Ancillary 1 (advertisement for digipak in a
magazine) = 10 marks
 Ancillary 2 (digipak) = 10 marks
 Evaluation = 20 marks

3. Brief
 A promotion package for the release of an album, to
include a music promo video, together with the
following:
 A digipak for the album’s release
 A magazine advertisement for the digipak.

4. Evaluation questions
 These four questions must be addressed:
1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
2. How effective is the combination of your main product
and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction
and research, planning and evaluation stages?

5. Email- k.stockwell@coxgreen.com

7. Task
 Music Video Task
 You need to find a pre your birth iconic or ground breaking
music video – think Madonna, Michael Jackson, Peter
Gabriel etc
 You need to complete a detailed blog post about why this
video is considered to be iconic (what have people said
about it), what you think of it, and detailed textual analysis
(camerawork, editing, mise en scene technical elements
etc) You will also need to include an embedding copy of
the music video……
 This website could help you think of a video but feel free to
research far and wide! This website is also good.