Raising visibility, awareness and reach for your online project

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  • Housekeeping: Ask questions during event Webinar recording will be sent in a follow up email within 24 hours
  • Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams
  • Raising visibility, awareness and reach for your online project

    1. 1. Raising visibility, Susan Mernit Knight Circuit Rider,awareness and reach for Oakland Local Editor/Publisher your online project Virtual Class, April 16
    2. 2. Type questions here
    3. 3. WHO IS THE INSTRUCTOR? Susan Mernit, Linked In: http://www.linkedin.com/in/susanmernit Twitter: @susanmernit Facebook: Facebook.com/susanmernit3
    4. 4. WHAT ARE WE GOING TO LEARN: WHAT ARE WE GOING TO LEARN: How to set goals and tactics to raise How to set goals and tactics to raise visibility for your project visibility for your project WE WILL WORK WITH: SEO, WE WILL WORK WITH: SEO, syndication/partners, social media syndication/partners, social media tags, metrics tags, metrics WHAT YOU WILL GET: Support for WHAT YOU WILL GET: Support for building and executing strategy building and executing strategy4
    5. 5. How the classes will work: •We have a weekly 1 hour class you attend weekly •Each class offers hands-on instruction to support your plan/project •Additional resources are posted •There is a weekly assignment (about 1-2 hours of work) •All assignments feed into supporting your plan & strategy Feedback •Susan will comment on your assignments and interact with you weekly •You will identify peers to work with and share comments & ideas with in the class Logistics •Everyone has their own forum thread—post assignments, comments • & questions there •Home work is due Friday; Susan will offer comments by Monday •You can see assignments and the classes one week ahead5
    6. 6. Let’s get started!6
    7. 7. #1 II RIGHT NOW: Identify the problem you’ll #1 RIGHT NOW: Identify the problem you’ll work on during this class work on during this class Examples: Examples: ••Low followers/engagement in social media Low followers/engagement in social media ••Low web site traffic Low web site traffic ••Poor search engine referral traffic Poor search engine referral traffic ••Poor third-party referral traffic (aka ”No one links Poor third-party referral traffic (aka ”No one links to me”) to me”) ••Need more newsletter subscribers Need more newsletter subscribers7
    8. 8. Discussion of issues & programs you posted Discussion of issues & programs you posted in response to the questionnaire in response to the questionnaire Issues: Issues: ••Sameold methods are worn out Same old methods are worn out ••Notsure what to do with social media or have to Not sure what to do with social media or have to assess impact assess impact ••Needto reach more/new people Need to reach more/new people ••Needto craft a real plan not sure what to do Need to craft a real plan not sure what to do8 knightdigitalmediacenter.org
    9. 9. #2 Once you have a problem identified, how can you measure if you’re solving it? Problem Measurement Low followers/engagement in More followers, more social media virality/clicks on FT, RTs on Twitter Low web site traffic Increased uniques,pPage views Poor search engine referral Increase in se referral on traffic Google Analytics Poor third-party referral traffic Increase in third-party referral on Google Analytics Need more—and better-- More sign-ups, better Open newsletter subscribers ratesWrite out your problem & measurement tool & lets’ shareWrite out your problem & measurement tool & lets’ share9
    10. 10. SO, WHAT NOW? Let’s discuss: Do you have a problem & strategy you can impact & measure? What is it? Who else in this group has a similar one?10 knightdigitalmediacenter.org
    11. 11. NEXT STEPS: FINALIZE YOUR PROJECT AND HOW YOU WILL MEASURE 1. HOMEWORK Worksheet for this class (download) 2. Useful readings (pick 1-2): •Measuring social media effectiveness, http://bit.ly/XkWVeB •Techniques for Maximizing Impact: Listening is Power in Social Media, http://bit.ly/11TAqfJ •Measuring your social media effectiveness http://slidesha.re/YiiBaQ11
    12. 12. ASSIGNMENT: This week, you want to a.Read 1-2 articles on measuring effectiveness and post comments on what you’ve learned in relation to measuring your strategy b.Share practical questions or concerns about building and executing a plan to increase visibility POST RESPONSES in your forum by April 20, pls NEXT WEEK, APRIL 23, WE WILL FOCUS IN ON USING SEO TO DRIVE TRAFFIC AND DISCOVERABILITY12
    13. 13. See you next Tuesday, April 23, 9 am PT mernit@gmail.com Susan Mernit @susanmernit Knight Circuit Rider, Oakland Localhttp://oaklandlocal.com Editor/Publisher
    14. 14. Virtual Class: Raising Visibility || Started on April 15, 2013 Virtual Class: Raising Visibility Started on April 15, 201314 knightdigitalmediacenter.org

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