WA Department of Food and Agriculture Director General, Rob Delane, presented "Growing the Pilbara - Mining to Dining" at the Karratha and Districts Chamber of Commerce and Industry's fourth annual Pilbara Pulse Economic Summit 2014.
3. $1,027
$617
$535
$490
$371
$290
$281
$265
$248
$187
0 200 400 600 800 1000 1200
China/Hong Kong
Indonesia
Japan
South Korea
Vietnam
Iraq
Netherlands
Philippines
Iran
Saudi Arabia
A$ million
WA agriculture & food exports 2012/13
Supporting your success
10. Summary
• WA to be a small (global), premium food bowl of Asia.
• Pilbara a key target area for growth.
• Opportunities for irrigated agriculture, including fodder/cattle.
Supporting your success
Acknowledgements:
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Pilbara pulse
Comment on event
Mining & dining: Pilbara centre for mining. Pilbara centre for key growth industry - cattle.
Agriculture can learn a lot from mining development models.
WA agric sector visions:
Small, premium food bowl of Asia. Not THE food bowl.
Double sector by 2025.
Focus on Asia and Middle East.
DAFWA:
Progressive, innovative & profitable agric & food sector that benefits WA.
Growing markets, profitability, productivity and people of the sector
‘Supporting your success’.
Outline of speech:
Intro to the sector
Opportunities for the Pilbara
Is the Pilbara ready to step up to the table?
[Global food trends]
Drivers of food trends/boom
Population - 7 billion to 9 billion
Wealth
Competition/ availability
Needs and wants (Needs = dark blue. Wants = light blue)
Asian rainbow
Bigger, brighter, closer
Still uncertain
No guarantee
WA in Asian region – where the mouths are:
China, Indonesia, India are 40% of the world’s population.
By 2030, around two-thirds of the world’s middle class will reside in the Asia Pacific region.
Good opportunity.
Need right business opportunities and right partners.
[Production and exports]
Production
Value of WA farm gate production is ~ $5-6 billion.
Grains, meat and animals are biggest revenue generators.
Pilbara – big contributors for cattle – exported live and boxed.
Exports
WA exports 80 % of all agrifood production.
>$1B to China in 2012/13.
[WA’s competitive advantage]
Outstanding, clean, safe, quality food.
Now and in the future.
One of cleanest food bowls in world.
> very attractive to international markets.
Pest and disease free
Good supply chain infrastructure
Food safety
Strong science and technology
Close to major markets
Good business environment
Same time zone
Pilbara has an additional advantage – emotive value of imagery of wide open spaces, wild landscapes etc – don’t underestimate it.
[Our approach]
WA not only looking at what we can provide for a specific country’s consumption (e.g. China).
Vital to understand what food companies in (e.g.) China are seeking to achieve in other markets:
> how can WA food/agriculture companies assist with that objective/strategy?
WA products > China > the rest of the world.
[Beef – live and boxed]
Growth industry.
Driver - world protein demand.
Current focus - China live exports – led by Minister Baston.
Aim for market diversification / avoid reliance on single market / business model change.
Example – Forrest – media says he’s building on his mining relationships.
Seizing the Opportunity
$300 M, 4 years, to be approved.
Northern Beef Futures - $15 M
Market and supply chain development.
New Brahman commercial breeding heifer exports to Indonesia,
More live and boxed exports to ASEAN countries
New live exports to China,
More boxed beef exports to China,
New off shore processing of slaughter-ready live exports,
….or other opportunities as they emerge.
(small) Industry infrastructure development.
(small) Practice change and capability development.
[Fodder & irrigated horticulture]
Up to 200 GL of water coming from mines in the Pilbara over the next few decades.
Means potentially 30,000 ha irrigated agriculture.
Opportunity will grow as more iron ore is mined below the water table.
Fodder
Irrigated grazing fodder - fresh fodder - hay making - cattle feedlots.
Exports to SE Asia?
Irrigated horticulture
Hasn’t been tested yet.
Biofuels.
Cotton.
[PHADI]
Woodie Woodie Pilot Project
38 ha irrigated pilot site to evaluate cropping options, including fodder production for cattle and biofuel crop.
On-ground works commencing in July.
2nd Pilot Project
In planning.
38 ha irrigated pilot site to evaluate a range of indicator crops.
Investigating blockages and changes needed to develop these industries.
Working with:
Pilbara Development Commission – DRD - Mining industry -
Aboriginal groups - Pastoral industry.
Royalties for Regions funding ($12.5 M over 4 years).
[What the govt is doing in irrigated agriculture]
We classify projects as:
Investment-ready (beef)
A clearly defined investment opportunity that has all supporting documentation & approvals in place to allow due diligence to be undertaken by a potential investor.
Proposed (fodder/beef)
A well-defined project that includes a detailed analysis clarifying the market dynamics of the project that will underpin its viability.
It will contain a clear “value proposition” for potential investors, will have a site(s) identified & have clear investment timelines & indicative costings.
Conceptual (other irrigated ag)
A very early stage project that has been identified by a state/territory as a potential priority, aligned with Federal or state/territory industry policy.
Information is available that identifies the project “idea” & “vision” based on demonstrated market need (ie gap analysis).
There will have been limited (or no) analysis undertaken around project feasibility.