6. Strategy Timeline
Final Phase
Start
Second
Phase
First Phase
Conversion Phase Start
15 juin 2016
Loading+Conversion+ work Evaluate
1st August
Bulding Brand and
Loading PHASE
1st May 2016
Campaign Evaluate
15 September 2016
8. • TARGETING
• Dominate Students
Groups en Media
• Contenent Marketing
(Blooging)
• Events
• ADS
9. • Generate Leads
• +1000 VISITE / day
• +10 Conversion rate*
• Sale Premuim packs
* New Traffic
10. • E-BUSINESS
• Start Premuim packs
• Increase B2B
Marketing
• Engage in other
Productive Activities
11. • ACCOUNTING
• RIO
• GROSS Profit
• CAC
• Average Lead Close
Rate
• And Many others
12. • Gross Profit -Marketing investment
Investment
RIO
• Total Sales and Marketing Cost
Number of New Customers
Customer Acquisition
Cost
• New Customers That Month
Leads in a Given Month
Average Lead Close Rate
Marketing Metrices
18. sales
•Set the Shop
•Creat oppertunities.
•Make Deals .
Marketing
•Get Traffic ( Media,Events,Ads)
•Promote Services and Offers.
•Get Leads and Send To Sales
Department
Marketing + Sales
Boost the Process
Database with 10000
Student