Why calls matter
Source: Hubspot research, 2014
Inbound calls convert over 10 times higher than clicks.
Of consumers find it very
important to be able to pick up
the phone and call a business
Why calls matter – continued…
Confirm that speaking to an
operator on the phone gives them
peace of mind and confidence that
they are getting exactly what they
Source: “Voice-The relationship milestone” by ResponseTap, 2014
Constant growth of mobile users make calls the crucial
conversion point for search marketing
Source: Google research “The Role of Click to Call in the path of purchase, 2014
Some of Our 1,600+ Clients
Utilities RetailTravel & Leisure Property AutomotiveLegal
The online customer journey
I want to tour America
Insert other key words or
search queries here…
8 Weeks Later…
Typical online customer journey…
IMPORTANT WEBSITE TRANSACTIONS
How can the marketing agency attribute the
digital spend to the phone enquiry?
Arrives at website
To start research
Visits multiple times
Continues to narrow
0800 123 4567
Full Digital Journey + Phone call
Review call handling and overall performance in
a selected date frame. Enabling you to quickly
evaluate the effectiveness of the marketing
All ResponseTap data can be exported via the
call log within the Call Reports field.
The Call Log
The unique visitor
originally visited the
website via PPC.
The Call Log – continued…
This information is recorded
by the call handler via the Post
The call log captures information about the customer journey, from first click
to last click.
The example below is the final visit which resulted in a sale value of £500.