4. Statement of Goals
Work at the intersection of art and business
Always put the brand first
Aim for perfection every time
Work with pride and passion
5. Resume
JOB OBJECTIVE
Motivated business student looking for an entry level marketing internship in an exciting
environment where I will be able to use my sales experience and leadership qualities to
contribute to the success of the company. Also, wanting the experience that will develop my
skills and knowledge within the company.
SUMMARY OF QUALIFICATIONS
Three years of technical instruction in Advertising Management
Knowledge of effective marketing communications and execution
Appeared on Dean’s List and received scholarship
Experience in customer service, creative planning, and copywriting
Earned high rating for customer satisfaction
Hard working with lots of initiative and creativity
EDUCATION
DEC, Advertising Management, Champlain College, St. Lambert, Quebec; Graduation Date
May 2015; 91% average
Qualifications:
Creative Planning
Consumer Behaviour
Advertising Research
Public Relations
Interactive Advertising and the Virtual Storefront
Introduction to Marketing
SALES EXPERIENCE
Media Experts, Montreal, Quebec
Marketing Intern, April 2015
Training on planning, SEM, SEO, budget pacing, and general media strategy
Completed competitive audits
Created Google text ads
Exposed to Google Analytics, Doubleclick, Adwords, and various other dashboards
6. Resume
COMMUNITY RELATIONS EXPERIENCE
La fondation des Canadiens pour l’enfance
Volunteer, 2013
Greeted Bell Centre spectators in a friendly manner
Used sales skills to sell charity raffle tickets
Promoted charitable cause in English and French
Italian Week, Montreal, Quebec
Volunteer, 2012
Adapted sales pitch to sell a large amount of raffle tickets
Facilitated entrance to movie theater and other operations by communicating in
English, French, and Italian
Monitored street entrances and exits securely
Ensured guest satisfaction throughout the event
SKILLS AND ABILITIES
Excellent knowledge of Microsoft Office and Adobe Creative Suite
Extensive coursework in accounting and inventory systems
Created several print advertisements, sales and marketing presentations, and
audio/visual advertising projects
Strong verbal and written communication skills
Belief in being a self-starter and a leader
Strive for perfection
HONOURS AND AWARDS
Dawson Case Competition First Place, 2015
Champlain College Honour Roll, Winter 2014
Bourse d’excellence Desjardins, 2014
Champlain College Dean’s List, Fall 2013
Champlain College Dean’s List, Winter 2013
Champlain College Honour Roll, Fall 2012
PICAI Bursary Recipient for excellence in Italian studies, 2012
7. Cover Letter
September 16, 2014
Francois-Olivier Lanctot
Hockey Canada
N204 - 801 King Edward Avenue
Ottawa, Ontario K1N 6N5
SUBJECT: Application for Hockey Canada Internship
Dear Mr. Lanctot,
I am applying for the Hockey Canada internship. My experience in sales, my current enrolment in
Advertising Management, and my passion for hockey combined with my community relations
experience make me an ideal candidate for the position.
My experience as a sales associate has built the foundation for the advancement of my sales and
communication skills, as I ensured efficient yet friendly customer service. Also, I learned the basics
of inventory management as well as store management. My responsibilities included inventory
presentation, customer service, and personal selling. My studies thus far have helped strengthen my
organizational, time management, teamwork, and creative aptitudes, as well as my general business
knowledge. I have learned to become a team player and to complete tasks in a timely and effective
manner every time. Furthermore, I place a particular importance on community relations, as I have
volunteered for the
Montreal Canadiens Children’s Foundation. I gained experience in greeting the public and
communicating a message quickly and confidently, and I sold many tickets in the process. I have a
passion for hockey, and, as a regular viewer, I know that the World Junior Championships, and the
other events associated with Hockey Canada, are very exciting for both fans and players. To be a
part of the event in Montreal would be a dream come true.
My passion for the hockey, my sales skills, and my continuing business education would surely be an
asset to Hockey Canada. I would like to discuss my qualifications for this position with you in greater
detail. Please call me at (514) 643-3991 to arrange an interview time and date at your convenience.
Sincerely,
Justin Mulfati
Advertising Management Student
