Company presentation on consumers energy for EECS 441 fall 2019. By Justin Chen (JLUCHEN)

1. Consumers Energy
Presentation by Justin Chen
(JLUCHEN)

2. Consumers Energy
Problem Product

3. Personas
● Mike, 40 y/o father of
two.
● Homeowner in Jackson,
Michigan.
● Likes modern living.

4. Personas
● Alice, 35 y/o business
owner .
● Builds robots in Battle
Creek, Michigan.
● Heavy technology
usage.

5. Financials

6. Financials

7. Financials
● Serves 6.7 million Michigan
residents.
● High revenue but high operating
costs.

8. Business Model: Production

9. Business Model: Distribution

10. History: Founded in 1886

11. History
Invested 4.1 billion
in a nuclear power
plant.
1968
1979
Three Mile Island
Accident.

12. History
2018
Consumers Energy
announces Clean
Energy Plan.
2019
Gas Compression
Station Fire

13. C-Suite
CEO: Patti Poppe
Senior VP: Garrick Rochow

14. What’s Hot

15. Secret Sauce

16. Competition

17. Competition

18. Prediction: Key
Factors
● Maintain monopoly.
● Fix aging infrastructure.
● Adapt to emerging energy
demands.

19. Prediction

20. References
● https://www.consumersenergy.com/
● https://finance.yahoo.com
● https://www.metrotimes.com/news-hits/archives/2019/02/
01/critics-call-for-overhaul-after-consumers-energy-ceo-
who-makes-68m-asks-michiganders-to-turn-down-heat
● https://www.crainsdetroit.com/energy/consumers-energy-
investigates-fire-led-state-natural-gas-alert
● https://www.freep.com/story/weather/2019/01/30/consum
ers-energy-dte-usage-polar-vortex/2724017002/
● https://www.latimes.com/business/la-fi-pge-bankruptcy-fil
ing-20190114-story.html
● https://www.crainsdetroit.com/article/20171105/blog025/
644151/patti-poppe-powering-change-from-inside-and-o
ut

21. Thanks!