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1. DeVry University BUSN 412 Complete
Course 2
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BUSN 412 Week 6 Case Analysis
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following list.
Case 6- AIG
Case 9- Heineken
Case 11 - World Wrestling Entertainment
Case 14- Johnson & Johnson
Case 19- Fresh Direct
Case 22- eBay
Case 23 - Matel
Case 26 - Pixar
Case 27 - Procter & Gamble
Case 29 - Ann Taylor
Case 36 - Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address,and industry.
BACKGROUND and HISTORY

2. Briefly describe the company in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for the last year where data
is available. Identify key events or phases in the company’s history. Describe the performance of this
company in the industry. Visit the company’s website and use http://finance.yahoo.comand/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of
buyers, the bargaining power of suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a
figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful? Can all companies use this
strategy? How is the strategy affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267)
Entry Mode(pages 267–272)
Entrepreneurial Strategy (pages292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards(pages 366–372)
Creating Ambidextrous Organization Designs(pages383–387)

3. Leadership (pages 392–416)
Apply them in detail to the organization. Be sure to think strategically and show the results clearly.
Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list the steps the company should
take for successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this
case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a
separate reference page. The references should be listed in accordance with the APA guidelines as
shown in the tutorial. (5 points)
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded, capitalized item described
above.
• Indent paragraphs.

4. • Insert page numbers bottom right.
• Paper length should be four tosix double-spaced pages not including title page, references,
or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with APA citation, refer to
tutorial, which is contained in the last section of our course Syllabus.
• Include a separate Reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G.,& Eisner, A. (2012).Strategic Management (6e). Boston: McGraw-Hill Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of your first and middle
name, and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then the
file name for your paper would be jonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly assignment.
Note that the report is worth 150 points and points are allocated for each section as noted in the
outline.
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-BUSN412-BUSN-BUSN412-
Week-6-Case-Analysis-Outline-30010

5. BUSN 412 Week 7 Discussion
We read in this week's reading that there are types of innovation—product innovation, process
innovation, radical innovation, and incremental innovation. In addition, Clayton Christenson
introduced disruptive innovation and sustaining innovation. Pick one of the innovation types and give
us an example of it.
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-BUSN412-BUSN-412-Week-7-
Discussion-We-read-in-th-30012
BUSN 412 Week 8 Course Project
Guidelines and Grading Rubric (200 points)
Use your Course Project organization selected during Week 2 for this assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address,and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for the last year where data
is available. Identify key events or phases in the company’s history. Describe the performance of this
company in the industry. Visit the company’s website and use http://finance.yahoo.comand/or some
other financial search engine to find this data. (15 points)

6. NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of
buyers, the bargaining power of suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a
figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful? Can all companies use this
strategy? How is the strategy affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose six specific strategies from this list.
Ensuring Coherence in Strategic Direction (pages 26–32)
Value Chain Analysis (pages 81–93)
Resource View of Firm (pages 93–104)
Industry Life Cycle Strategies (pages 187–195)
Turnaround Strategies (pages 193–195)
Vertical Integration (pages 210–214)
Portfolio Management and the BCG Matrix (pages 216–226)
Strategic Alliances and Joint Ventures (pages 226–228)
Achieving Competitive Advantage (pages 256–267)
Entry Model (pages 267–272)
Entrepreneurial Strategy (pages292–311)

7. External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages383–387)
Leadership (pages 392–416)
Apply them in detail to the organization.Be sure to think strategically and show the results clearly.
Use the strategy as a sub-header for each section so it is clear what is being applied. (90 points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list the steps the company should
take for successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this
case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a
separate reference page. The references should be listed in accordance with the APA guidelines as
shown in the tutorial. (5 points)
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.

8. • Each section of your paper should be headed by the bolded, capitalized item described
above.
• Indent paragraphs.
• Insert page numbers bottom right.
• Paper length should be six to eight double-spaced pages not including title page, references,
or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with APA citation, refer to
tutorial, which is contained in the last section of our course Syllabus.
• Include a separate Reference page at the end of thepaper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G.,& Eisner, A. (2012).Strategic Management (6e). Boston: McGraw-Hill Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of your first and middle
name, and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then the
file name for your paper would be jonesergoogle.doc
• Place the paper in the Dropbox designated by the weekly assignment.

9. Note that the report is worth 200 points and points are allocated for each section as noted in the
outline.
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-BUSN412-BUSN-412-Week-8-
Course-Project-Guideline-30016
BUSN 412 WEEK 1 DISCUSSION 2
Read the Robin Hood case C1 in the textbook. (The case begins right after Chapter 13.) How can
you relate this case to strategic management?
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-1-DISCUSSION-2-Read-
the-Robin-Hood-case-C1-32608
BUSN 412 WEEK 1 DISCUSSION 3
Strategic Management
Select a company in the news and apply one or more of the strategic concepts from Chapter 1 to the
company. Be sure to state what concept and page from the textbook you are applying. Examples
could be such concepts as romantic view of leadership versus control view (pages 5–7), competitive
advantage (page 8), four key attributes (page 9), realized versus intended strategy (page 12),
corporate governance, stakeholder management, NGOs, and more. Next, critically evaluate the
applications proposed by your classmates.
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-1-DISCUSSION-3-BUSN-
412-WEEK-1-DISCUSSION-3-32614

10. BUSN 412 WEEK 3 DISCUSSION 2
Select a business that has made the transition from bricks to clicks. Why did you choose them and
how have they done so far
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-3-DISCUSSION-2-Select-
a-business-that-has-m-32617
BUSN 412 WEEK 4 DISCUSSION 2
Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then
selling these innovations in developed markets. Companies are developing products in emerging
countries like China and India for global distribution. Many of these products have been re-
engineered and unnecessary functions stripped out of the product. How will reverse innovation
impact the U.S. marketplace? What specific products and companies do you expect to see impacted
by this trend?
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-4-DISCUSSION-2-
Reverse-Innovation-is-the-stra-32621
BUSN 412 WEEK 5 DISCUSSION 2
Read the Jamba Juice Case Study (C30) and comment on the case. What did you learn from
reading this case? If you have been a customer of Jamba Juice, please share your experience and
opinion of their franchises? What do you think of using a franchise strategy to grow a business such
as Jamba Juice?
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-5-DISCUSSION-2-Read-
the-Jamba-Juice-Case-St-32622

11. BUSN 412 WEEK 6 DISCUSSION 2
Ethical Questions
What unethical business practices have you personally encountered? What steps would you take as
leader of the organization to prevent this behavior? Please read the American International Group
(AIG) and the Bonus Fiasco (Case 6) in the textbook as we discuss this subject.
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-6-DISCUSSION-2-Ethical-
Questions-What-uneth-32625
BUSN 412 WEEK 7 DISCUSSION 2
Innovation
We read in this week's reading that there are types of innovation—product innovation, process
innovation, radical innovation, and incremental innovation. In addition, Clayton Christenson
introduced disruptive innovation and sustaining innovation. Pick one of the innovation types and give
us an example of it.
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-WEEK-7-DISCUSSION-2-
Innovation-We-read-in-this-32627