6. Basic Features of
Good Content
1. Correct Spelling & Grammar
2. Natural Word Choice (no keyword
stuffing)
3. Proper use of headers, paragraphs, & line
breaks
@ridley_jr
9. 1. Actionable Insights
2. Use Non-text Elements– Pictures, Videos,
Infographics, etc.
3. Interact with Commenters
Take It to the
Next Level
@ridley_jr
14. 1. FAQ-style Answers?
2. List of Instructions?
3. Breaking News?
4. In-depth Analysis?
5. Video Transcript?
6. Style Guide?
7. Comparison Table?
8. …
What Information
Are You Providing?
@ridley_jr
20. Best Way to Present
Your Information
1. Should your list be numbered or bulleted?
2. Can you restate the question you’re
answering in your answer?
3. Can you condense data into an easy-to-read
table?
@ridley_jr
22. High-Volume
Keywords?
If a keyword gets 100,000 searches/month, and
the search results contain the New York Times,
Wall Street Journal, Huffington Post, Bloomberg,
and Forbes:
maybe try a different keyword.
@ridley_jr
