Content Spotlight is a content marketing and SEO company in Kolkata

1. Content Spotlight is a content marketing and SEO agency focussed on keyword research, content
writing, content marketing, link building, SEO and SEM. Content Spotlight helps online business websites
gain visibility and prominence by increasing organic traffic.
Content Spotlight is a Full-Packed Publication House taking care of Content Writing, Content Marketing,
Link Building, and Search Engine Optimization. We specialize in content writing and the best content
marketing practices that can drive excellent results. We follow a comprehensive approach towards
writing and produce evergreen content that ranks in search engines and has good value. We are one of
the best content providers and SEO experts. We are a results-driven publication house helping to
strengthen online presence and increase client satisfaction. Our SEO practices produce awesome results
and put our agency in the leading list of content and SEO service providers. We provide content ranging
from 300 words to a maximum of 10,000 words. Wondering where to find content that ranks in search
engines like Google, Bing, Yahoo, etc. We are a content agency that takes care of all your content needs
and SEO requirements. We publish engaging and evergreen content due to our vast experience and
deliver the best possible outcomes. We establish ourselves as one of the publication houses in
producing rankable content for agencies or businesses looking for reputable publishing companies who
help them in achieving the same. Content publishing is meant for creators and we implement the power
of creativity that adds credibility to our publishing house.
Content writing strategies require mastery over language and experience in the subject niche, and are
meant for creators and professional writers. Obviously, it is the individual and his level of expertise in
the subject niche that persuades him to write well covering the important aspects of the topic. Without
experience and proper knowledge in the niche, it is difficult to keep an engaged audience willing to read
and spend their time on content. The audience may tend to divert away from reading content due to
improper and inadequate knowledge on the subject and lack of proper information. It is therefore a
necessity to be a master in the niche and write unique and evergreen content.
Here are some engaging and evergreen content writing strategies. However, there are certain aspects to
be taken care and due consideration needs to be given before writing engaging and evergreen content.
These strategies have been tested and implemented and have shown to yield positive and significant
results.
1. Focus on catchy titles: Good and appropriate titles can steal the show and make average content
popular in front of any audience. The use of correct and interesting titles can make a big difference in
creating and formulating a unique content writing strategy, which the writer or content strategist should
keep in mind.

2. 2. Use of Infographics: The use of Infographics is one of the finest content writing strategies and helps to
identify content in the form of graphical and pictorial representation that adds credibility to content and
helps in effective content writing and implementation. Infographics can be used in any niche and are
considered a secret weapon to increase brand awareness and produce engaging content.
3. Use of media: The use of media like proper images and videos definitely complements the context by
adding value and importance to the subject. The images and videos must be relevant to the topic and
should include appropriate titles, captions, and alt tags supporting the context.
4. Standard writing style: Following a standard writing style like the AP style of writing or Chicago style
of writing is one of the best content writing strategies and a bonus to maintain good writing practices
and stick to the basics like punctuation, capitalization, Oxford comma, etc.
5. SEO factors: The SEO factors like Headings, usage of proper keywords, subheadings, the number of
words, highlighting, filling meta tags and descriptors, categories, tags, excerpts, featured image, the
social networking fields, external and internal link building helps in adding value to the content and
contribute to ranking factors in search engines thus serving as one of the effective content writing
strategies.
6. Focus on the theme of the topic: It is significant to stick to the theme of the topic and not get carried
away by writing something else which does not make proper sense to the subject. Therefore, individuals
should be obsessed before writing on the topic and make their writing clear and focus on the theme.
7. Write well and use simple words: Content creators should write very well and use simple words and
phrases in the context and not use technical jargon or complex words as a part of the content writing
strategy which the average reader