What is Thunder? Thunder (thunder.org) is a Drupal 8 distribution for professional publishers developed by Hubert Burda Media, one of the largest publishing houses in Europe. With the launch of the open-source CMS Thunder one year ago, Burda is creating a worldwide coalition of publishers, industry partners, and developers, which aims at joining forces to develop the best CMS for the media sector. What you can expect in this session: - What is Thunder? Learn about the idea of creating a culture of sharing an cooperation in the publishing world - Work with Thunder: See how you can use paragraphs for story telling and learn how to add media to your article - Get an overview about Thunder’s extra functionality: create opinion polls, personality tests, and lots more with Riddle, manage your videos with nexx.tv, benefit from the Single-Sign on solution Harbourmaster from Valiton - How to start: Learn about our Certified Thunder Integrator (CTI) program

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THUNDER
OPEN SOURCE CMS FOR
PROFESSIONAL PUBLISHING

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Julia Pradel
Community Manager
julia.pradel@burda.com
@juliapradel
Christian Fritsch
Senior Developer
christian.fritsch@burda.com
@c_fritsch

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PART I.
WHY ONE CMS
FOR ALL?

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TECHNOLOGY
WILL NEVER AGAIN
CHANGE AS SLOWLY
AS IT DOES TODAY.
Martin Sorrell, CEO WPP

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DRUPAL 8 is
the perfect
foundation for
Thunder
Free and open source
Fully responsive frontend
and backend
Build with PHP
Integrates Symfony 2
Widely used and highly
appreciated by developers.
Easily adaptable with thousands
of modules provided by a global
community

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WHAT YOU GET WITH DRUPAL 8

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WITH THUNDER, ALL BURDA BRANDS
SHARE THEIR DEVELOPMENT EFFORTS
Brand
X

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More and more
Burda-brands
switch to Thunder
By the end of 2016, websites
based on Thunder will
generate approx.
45 million visits and more
than 200 million page
impressions per month.

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WHAT YOU GET WITH THUNDER

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WHAT YOU GET WITH THUNDER

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WHAT YOU GET WITH THUNDER

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THUNDER, DRUPAL – WHAT‘S THE DIFFERENCE?
• Open-source
under GNU GPL
• First version by Dries
Buytaert
• Suited for large volume
websites
• Supported by a developer
community of more than one
million
• The Thunder Core Team
selects, adapts, configures
and tests Drupal 8 modules
to include into the Thunder
distribution.
• Modules developed or
updated by the Thunder
Community are made
available to the Drupal
Community.
• Open-source under GNU
GPL
• Initiated and funded by
Hubert Burda Media
• Includes Drupal 8 basis and
selected, configured and
tested community modules
• Adds modules that are
required for large scale
professional publishing but
missing in Drupal
General purpose CMS
Drupal distribution for
professional publishingCode and documentation
exchange

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Industry partners
add functionality
to Thunder

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USING RIDDLE WITHIN THUNDER

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Facts
2015
External revenues:
€ 2.210 billion
Burda’s portfolio: 540
media products
worldwide
Employees:
10,300
29.4% of total corporate
revenue by German
Media-Brands Division
308 titles published
outside Germany by
Burda and its Partners
Paid content
Community
E-commerce
Video
Fashion/High-class
Etc. …
Wide range of Hubert Burda national magazine
brands with diverse business models and audiences
HUBERT BURDA MEDIA IS THE IDEAL TEST-
BED FOR A SHARED OPEN-SOURCE CMS

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PART II.
PUBLISHING
TECHNOLOGY IS
CHANGING

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In the beginning,
technology
was an essential
enabling asset for
MASS
COMMUNICATION

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In the PC ERA,
technology
defined the
efficiency of a
publishing
organisation

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The Internet made
publishing
technology
and mass
communication
a commodity

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More than
ever, publishers
do not differentiate
through publishing
technology
Brands Minds
Content Connections
When everyone can be
a mass communicator, then –
more than ever – what counts is

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OPEN-SOURCE SOFTWARE ON ALMOST
ALL LEVELS OF THE PUBLISHING TECHNOLOGY STACK
Oracle
MS SQL
Server
…Database
Web-
server
IIS NCSA …IBM
Operating
System
IBM Solaris …
Windows
NT
MySQL
Apache
Linux

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IT IS TIME TO END THE RULE OF PROPRIETARY
CMS IN PROFESSIONAL PUBLISHING
Oracle
MS SQL
Server
…Database
?Proprietary CMSCMS
Web-
server
IIS NCSA …IBM
Operating
System
IBM Solaris …
Windows
NT
MySQL
Apache
Linux

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DRUPAL AND THUNDER ARE THE MISSING OPEN-
SOURCE COMPONENTS IN PROFESSIONAL PUBLISHING
Oracle
MS SQL
Server
…Database
Proprietary CMSCMS
Web-
server
IIS NCSA …IBM
Operating
System
IBM Solaris …
Windows
NT
MySQL
Apache
Linux

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PART III.
THE THUNDER
COALITION

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From publishers
for publishers:
Thunder is now
available for all
Everyone can use Thunder
for free and unlimited
The community will jointly
enhance the system
Everyone gets faster
All save costs
All benefit from the cooperation

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THUNDER:
Working together
without obligations
Forever free under the GNU
General Public License
All publishers can decide, which
parts of their development to
share: none, some, all
No logos, no ads,
no business model
Burda will not and can
not collect any data
No need to tell anyone that
you’re using Thunder

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MANY COMPANIES ARE ALREADY INTERESTED

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! Who can become a CTI?
! IT consultancies, developers and
agencies, who realize Thunder-projects
! Why should one become a CTI?
! CTIs get listet at thunder.org and will be
recommended by the Thunder Core Team
! CTIs are allowed to promote their services
with the title and the CTI Badge
! Criteria
! At least one successful significant project
that implements Thunder in a professional
environment
! Code-Review by the Thunder Core Team
(Guidelines: thunder.org)
! Interview with the client for whom the
project was done
! Apply to: technology@thunder.org
CERTIFIED THUNDER INTEGRATORS HELP PUBLISHERS
IMPLEMENTING THUNDER

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OUR CTIs

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A CULTURE OF SHARING AND COOPERATION:
JOIN THE THUNDER COALITION
Work together
and jointly build
the world’s best
possible CMS
for publishers
OUR
GOAL

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JOIN TODAY,
spread the word,
contribute and
SHAPE
TOMORROW

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GET THE NEWS, STAY IN TOUCH
@ThunderCoreTeam
Sign up for the newsletter:
thunder.org
thunder.org/slack

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Julia Pradel
Community Manager at
Burda Magazine Holding
GmbH
info@thunder.org
+49 89 9250-4617
www.thunder.org
The Drupal 8 based open source
CMS for professional publishing