Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Improved questions on 22 chapters

1,002 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Improved questions on 22 chapters

  1. 1. Improving Questions on 22 Chapters<br />Myrtle Frantilla<br />April 2011<br />http://myrtlefrantilla.blogspot.com/<br />1<br />
  2. 2. Ch 3: Gathering Information and Scanning the Environment<br />April 2011<br />Avellana - Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
  3. 3. What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information System<br />Database/Warehousing/Data Mining<br />Marketing Intelligence System<br />All of the above<br />3<br />http://kavellana.blogspot.com<br />
  4. 4. 1. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities for innovation<br />Varying R&D budgets<br />Increased regulation of change<br />Order to Payment Cycle<br />4<br />http://kavellana.blogspot.com<br />
  5. 5. Environmental Forces Shaping the Business Landscape<br /><ul><li>Technological
  6. 6. Pace of change
  7. 7. Opportunities for innovation
  8. 8. Varying R&D budgets
  9. 9. Increased regulation of change</li></ul>5<br />http://kavellana.blogspot.com<br />
  10. 10. Internal Records and Marketing Intelligence<br />Sales Information System<br />Order-to-Payment Cycle<br />Marketing Intelligence System<br />Databases, Warehousing, Data Mining<br />6<br />http://kavellana.blogspot.com<br />
  11. 11. 1. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities for innovation<br />Varying R&D budgets<br />Increased regulation of change<br />Order to Payment Cycle<br />7<br />http://kavellana.blogspot.com<br />
  12. 12. Ch 13: Developing Price Strategies and Programs<br />Bohong Li - Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
  13. 13. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?<br />A. Determine demand<br />B. Select pricing method<br />C. Analyze competitor price mix<br />D. Select the price objective<br />E. Select final price<br />
  14. 14. 2. There are six steps in setting price. In the following steps, What is the fourth step?<br />A. Determine demand<br />B. Select pricing method<br />C. Analyze competitor price mix<br />D. Select the price objective<br />E. Select final price<br />
  15. 15. 11<br />Steps in Setting Price<br />Select the price objective<br />Determine demand<br />Estimate costs<br />Analyze competitor price mix<br />Select pricing method<br />Select final price<br />
  16. 16. 2. There are six steps in setting price. In the following steps, What is the fourth step?<br />A. Determine demand<br />B. Select pricing method<br />C. Analyze competitor price mix<br />D. Select the price objective<br />E. Select final price<br />
  17. 17. Ch 5: Creating Customer Value, Satisfaction, and Loyalty<br />April 2011<br />Cabunilas- Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
  18. 18. 4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />Performance<br />Marketing<br />Quality<br />Variation<br />None of the Above<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  19. 19. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />True<br />False<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  20. 20. Concept 3: Product and Service Quality<br />QUALITY?<br />WHAT IS<br />Fitness for use?<br />Freedom from variation?<br />Conformance to requirements?<br />Is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />QUALITY<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  21. 21. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />True<br />False<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  22. 22. http://jankenneth-obar.blogspot.com<br />Ch 17: Designing and Managing Integrated Marketing Communication<br />April 15, 2011<br />Obar - Frantilla<br />
  23. 23. http://jankenneth-obar.blogspot.com<br />This is the part of the receiver’s response that the receiver communicates back to the sender?<br />Reply<br />Response<br />Feedback<br />Reaction<br />Comment<br />19<br />
  24. 24. http://jankenneth-obar.blogspot.com<br />4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.<br />Reply<br />Response<br />Feedback<br />Reaction<br />Comment<br />20<br />
  25. 25. http://jankenneth-obar.blogspot.com<br />8 Elements of the Communication Process<br />21<br />
  26. 26. http://jankenneth-obar.blogspot.com<br />Feedback: The part of receiver’s response that the receiver communicates back to the sender<br />22<br />
  27. 27. http://jankenneth-obar.blogspot.com<br />4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.<br />Reply<br />Response<br />Feedback<br />Reaction<br />Comment<br />23<br />
  28. 28. 24<br />Ch10:<br />Identifying Market Segments &Targets<br />April 14, 2011<br />Turingan - Frantilla<br />http://sheilanorturingan.blogspot.com<br />
  29. 29. 5. Market Segmentation means?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Communicating the benefits of the company’s market offering.<br />Connecting with all customers in large, broad or diverse market.<br />All of the above<br />25<br />http://sheilanorturingan.blogspot.com<br />
  30. 30. 5. Which of the following best describes Market Segmentation?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Communicating the benefits of the company’s market offering.<br />Connecting with all customers in large, broad or diverse market.<br />All of the above<br />26<br />http://sheilanorturingan.blogspot.com<br />
  31. 31. 27<br />To compete more effectively:TARGET MARKETING<br />Market Segmentation<br />>identify distinct groups<br />Market Targeting<br />>select segment to enter<br />Market Positioning<br />>communicate offering<br />http://sheilanorturingan.blogspot.com<br />
  32. 32. 28<br />Market Segmentation defined as:<br />> identifying distinct groups of buyers who differ in their needs and preferences<br />http://sheilanorturingan.blogspot.com<br />
  33. 33. Identifying consumers throughSegment Marketing<br />Market segment<br />Group based on<br />similar needs &wants<br />Decide which to target<br />http://sheilanorturingan.blogspot.com<br />
  34. 34. 5. Which of the following best describes Market Segmentation?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Communicating the benefits of the company’s market offering.<br />Connecting with all customers in large, broad or diverse market.<br />All of the above<br />30<br />http://sheilanorturingan.blogspot.com<br />
  35. 35. April 2011<br />Wenceslao - Frantilla<br />
  36. 36.
  37. 37. 6. What should be done when Developing Brand Strategies?<br />Devise Brand Strategy<br />Establish image dimensions<br />Choose Brand Elements<br />All of the Above<br />None of the Above<br />
  38. 38.
  39. 39. 6. What should be done when Developing Brand Strategies?<br />Devise Brand Strategy<br />Establish image dimensions<br />Choose Brand Elements<br />All of the Above<br />None of the Above<br />
  40. 40. 36<br />Top 10 Learning Questions for <br />Chapter 06 :<br />Analyzing Consumer Markets<br />Fidel - Frantilla<br />April 15, 2011<br />http://rustie27.blogspot.com/<br />
  41. 41. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ? <br />Market Risks<br />Perceived Risks<br />Organizational Risks<br />Money Risks<br />None of the Above<br />http://rustie27.blogspot.com/<br />
  42. 42. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? <br />Market Risks<br />Perceived Risks<br />Organizational Risks<br />Money Risks<br />None of the Above<br />http://rustie27.blogspot.com/<br />
  43. 43. Concept # 10Perceived Risk<br />Functional<br />Physical<br />Financial<br />Social<br />Psychological<br />Time<br />http://rustie27.blogspot.com/<br />
  44. 44. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? <br />Market Risks<br />Perceived Risks<br />Organizational Risks<br />Money Risks<br />None of the Above<br />http://rustie27.blogspot.com/<br />
  45. 45. TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Gan - Frantilla<br />April 2011<br />http://taeyangxinyi.blogspot.com<br />
  46. 46. Which of the following is not a role on a brand portfolio? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Niche Marketer<br />High-End Prestige<br />http://taeyangxinyi.blogspot.com<br />39<br />
  47. 47. 8. All of which are roles of a brand portfolio except _______________? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Niche Marketer<br />High-End Prestige<br />http://taeyangxinyi.blogspot.com<br />39<br />
  48. 48. Brand Roles on a Brand PortfolioWhat brand type is the product?<br />40<br />CASH COWS<br />FLANKERS<br />HIGH-END<br />PRESTIGE<br />LOW-END<br />ENTRY LEVEL<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  49. 49. Niche is a type of market segmentation, not a role on a brand portfolio<br />41<br />FLANKERS<br />Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position<br />CASH COWS<br />Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support<br />LOW-END ENTRY LEVEL<br />Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand<br />HIGH-END PRESTIGE<br />Brands that add prestige and credibility to the entire portfolio<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  50. 50. 8. All of which are roles of a brand portfolio except _______________? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Niche Marketer<br />High-End Prestige<br />http://taeyangxinyi.blogspot.com<br />39<br />
  51. 51. TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />Abendan - Frantilla<br />April 2011<br />
  52. 52. The following are examples of communication channels except:<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br />Sun Life door-to-door agents<br />P.Noy’s campaign posters<br />None of the above <br />48<br />
  53. 53. 9. Which is NOT an example of communication channels?<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br />Sun Life door-to-door agents<br />P.Noy’s campaign posters<br />None of the above <br />49<br />
  54. 54. Marketers may use different kinds of Marketing Channels<br />Communication <br />Channels<br />Examples:<br />print<br />events<br />radio<br />tv<br />billboards<br />
  55. 55. Marketers may use different kinds of Marketing Channels<br />Distribution <br />Channels<br />Examples:<br />wholesalers<br />door to door agents<br />retailers<br />
  56. 56. Marketers may use different kinds of Marketing Channels<br />Service <br />Channels<br />Example:<br />warehouses<br />banks<br />
  57. 57. 9. The following are examples of communication channels except:<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br />Sun Life door-to-door agents<br />P.Noy’s campaign posters<br />None of the above <br />53<br />
  58. 58. Silubrico - Frantilla<br />
  59. 59.
  60. 60. 10. All of which are included in Business Unit Strategic Planning Process except<br />Business Mission<br />SWOT analysis<br />Goal Formulation<br />Strategy Formulation<br />Marketing Innovation<br />
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69. 10. All of which are included in Business Unit Strategic Planning Process except<br />Business Mission<br />SWOT analysis<br />Goal Formulation<br />Strategy Formulation<br />Marketing Innovation<br />
  70. 70. Gura<br />Guray - Frantilla<br />
  71. 71.
  72. 72. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________<br />Style<br />Feasibility<br />Believability<br />Technological<br />None of the above<br />
  73. 73.
  74. 74. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________<br />Style<br />Feasibility<br />Believability<br />Technological<br />None of the above<br />
  75. 75. Zaragoza – Frantilla<br />
  76. 76.
  77. 77. 12. All of which are companies’ goal in market positioning except<br />Greatest market share<br />Product quality leadership<br />Largest Market Skimming<br />Product price leadership<br />Maximum current profit<br />
  78. 78.
  79. 79.
  80. 80. 12. All of which are companies’ goal in market positioning except<br />Greatest market share<br />Product quality leadership<br />Largest Market Skimming<br />Product price leadership<br />Maximum current profit<br />
  81. 81. Serranno - Frantilla<br />Serrano - Frantilla<br />
  82. 82.
  83. 83. 13. Which of the following is NOT a type of Marketing Control?<br />Annual Plan Control<br />Efficiency Control<br />Cost Control<br />Profitability Control<br />Strategic Control<br />
  84. 84.
  85. 85.
  86. 86.
  87. 87.
  88. 88.
  89. 89. 13. Which of the following is NOT a type of Marketing Control?<br />Annual Plan Control<br />Efficiency Control<br />Cost Control<br />Profitability Control<br />Strategic Control<br />
  90. 90. Quizon - Frantilla<br />
  91. 91.
  92. 92. 14. What is NOT a decision that management faces in consumer – goods market testing?<br />How many cities?<br />Which cities?<br />Length of test<br />What information<br />None of the above<br />
  93. 93.
  94. 94.
  95. 95.
  96. 96.
  97. 97. 14. What is NOT a decision that management faces in consumer – goods market testing?<br />How many cities?<br />Which cities?<br />Length of test<br />What information<br />None of the above<br />
  98. 98.
  99. 99.
  100. 100. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.<br />Product Orientation<br />Geographical Orientation<br />Market Orientation<br />Competence Orientation<br />None of the Above<br />
  101. 101.
  102. 102.
  103. 103. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.<br />Product Orientation<br />Geographical Orientation<br />Market Orientation<br />Competence Orientation<br />None of the Above<br />
  104. 104.
  105. 105.
  106. 106. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision<br />Telephone Interview<br />Online Interview<br />Personal Interview<br />Mail Questionnaire<br />Both A&B<br />
  107. 107.
  108. 108.
  109. 109. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision<br />Telephone Interview<br />Online Interview<br />Personal Interview<br />Mail Questionnaire<br />Both A&B<br />
  110. 110.
  111. 111.
  112. 112. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?<br />Informative advertising<br />Persuasive advertising<br />Reminder advertising<br />Reinforcement advertising<br />None of the above<br />
  113. 113.
  114. 114. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?<br />Informative advertising<br />Persuasive advertising<br />Reminder advertising<br />Reinforcement advertising<br />None of the above<br />
  115. 115.
  116. 116.
  117. 117. 18. ____ is NOT included in stages of Internationalization.<br />No regular export activities<br />Market products/services internationally<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />
  118. 118.
  119. 119. 18. ____ is NOT included in stages of Internationalization.<br />No regular export activities<br />Market products/services internationally<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />
  120. 120.
  121. 121.
  122. 122. 19. ____ is not a characteristic that distinguishes business market from consumer market.<br />Fewer, larger buyers<br />Close supplier-customer relationship<br />Elastic demand<br />Fluctuating demand<br />Geographically concentrated buyers<br />
  123. 123.
  124. 124. 19. ____ is not a characteristic that distinguishes business market from consumer market.<br />Fewer, larger buyers<br />Close supplier-customer relationship<br />Elastic demand<br />Fluctuating demand<br />Geographically concentrated buyers<br />
  125. 125.
  126. 126.
  127. 127. 20. Which among the following is NOT a part of Wholesaling function?<br />Selling and Promoting<br />Bulk Breaking<br />Management services and counseling<br />Buying and assortment building<br />Cost Bearing<br />
  128. 128.
  129. 129.
  130. 130.
  131. 131. 20. Which among the following is NOT a part of Wholesaling function?<br />Selling and Promoting<br />Bulk Breaking<br />Management services and counseling<br />Buying and assortment building<br />Cost Bearing<br />
  132. 132. Improving Questions on 22 Chapters<br />Myrtle Frantilla<br />April 2011<br />http://myrtlefrantilla.blogspot.com/<br />128<br />

×